Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner
MARCH 19, 2015
One of the greatest challenges to public relations as an industry since the advent of digital marketing and communications is how to measure the effectiveness of PR. These qualitative benefits of PR are as old as the marketing funnel itself. How do you measure in reasonably objective numbers the impact of the PR you’ve received? This is a core challenge of data-driven PR. Our platform of choice to help our clients make PR impactful is Google Analytics™.