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Why monitoring external factors is key to corporate reputation

Onclusive

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking. Richard Branson.

Corporate 195
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Webinar Recap: The Do’s and Don’ts of Maintaining Business Wikipedia Pages

Solo PR Pro

Last month, Josh Greene , author of “Wikipedia for Business 2021: The Rules & Latest Developments that Businesses & Communicators Need to Know to Succeed,” shared his insights on the ins and outs of Wikipedia in a webinar moderated by Solo PR Pro President, Karen Swim. The purpose behind Wikipedia.

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The Golden Rule of Measuring Communications

Doctor Spin

Measuring communications is a critical task for PR professionals. However, the golden rule of measuring communications is that the choice of metrics has a more significant impact than whatever actions are taken on the measurement’s output. However, the focus on output often precedes strategic choices in what to measure.

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Internet Defamation: How Executives Can Handle Disparaging Online Content

Melissa Agnes

But neither are their executives, who are just as vulnerable to online reputation attacks. Business leaders – especially those very visible in the public and online – are easy targets for disgruntled customers, former employees and ex-business partners, among others, whether on Facebook, Twitter, other popular websites or blogs.

Wikipedia 210
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Ethos, Pathos, and Logos in Public Relations

Doctor Spin

This mode of persuasion refers to the credibility or ethical appeal of the communicator, which can be established through demonstrating expertise, integrity, and goodwill. In Wikipedia. Please support my blog by sharing it with other PR- and communication professionals. In Wikipedia. 1 Modes of persuasion.

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#19: Building a framework for reputation management

NewsWhip

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

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The Bandwagon Effect: Momentum Is Everything

Doctor Spin

Much of the scientific research on the Bandwagon Effect stems from research on political communications. Opinion polls can lead to a ‘bandwagon effect’ where people adopt majority views, or a ‘underdog effect’ where people adopt minority views, potentially impacting social science predictions and pollsters’ professional reputations.”