Sword and the Script

NOVEMBER 6, 2018

Cybersecurity is an industry that almost exclusively highlights what is going wrong or what could go wrong. From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. The company debuted the film at RSA, which is one of the most significant tradeshows in the industry.

B2B 66

B2B Creativity Film Trade Shows 66

Beyond PR

MAY 8, 2018

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. On the other end of the spectrum, Tim Burton—better known as “Shmee150”—is an auto industry influencer who commands 1 million+ Instagram followers alone. Influencers can be your brand’s ticket to: Local leverage.

Marketing 45

Marketing Trade Shows Local B2B 45

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall).

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. Lead Sources Vary by Business and Industry. Which Departments Most Influence B2B Purchase Decisions?

Marketing 60

Marketing B2B Local Customer Service 60

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Bad Pitch Blog

JANUARY 8, 2007

Fast Five is a new Bad Pitch Blog feature where we bring you five links or five-question interviews—all of them will probably pertain to our favorite subject—bad pitches and how to avoid them. Non-tech PR folk will also enjoy this blog for insight into smart media relations and the actual application of social media.

Media Relations 40

Media Relations Trade Shows Media Sports 40

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Ultimately, Technology PR plays a crucial role in shaping perceptions and fostering trust in the fast-paced and competitive tech industry.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Solo PR Pro

JUNE 21, 2016

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors.

Local 41

Local How To Skype Trade Shows 41

Sword and the Script

NOVEMBER 30, 2021

41% “subject matter experts from industry or third parties,”. 36% “industry/professional online communities/social networks,”. 32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 11% “local or national professional trade associations.”.

B2B 100

B2B Trade Shows Survey Study 100

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Pin all your landing page URLs and blog posts to encourage sharing of them!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

The Hoffman Agency

APRIL 8, 2019

But there are obvious downsides, primarily being unable to support markets with communications that might benefit from increased awareness, even if on an ad hoc basis (around, for instance, a key trade show). A decision to concentrate activity into one or two markets can also be driven by available budget.

Publicity 28

Publicity Agency Trade Shows Resources 28