PRSay

JANUARY 3, 2018

Tech companies have made huge financial bets on all of these innovations. Knowing how to work with big data will also become more important for PR pros. Look for more PR shops to say they’re “data driven.”. the blink-and-you-miss-it nature of Snapchat).

Publicity 167

Publicity Social Media Television Measurement 167

Cision

MARCH 20, 2017

By doing this, Cision will gain a few important things: an influx of capital, a publicly traded stock as a currency, and material financial flexibility needed to make the investments we need to be the change agent and data/tech/measurement platform partner the industry needs.

Technology 227

Technology Data Big Data Measurement 227

PRSay

NOVEMBER 16, 2016

Big data offers insights that enable customization and pose new cyber security and privacy issues. We have not lost the importance of organizational excellence in this process; staff and leadership will ensure PRSA continues to perform the highest levels of service, implementation and financial stability.

Privacy 60

Privacy Ethics Mobile Big Data 60

Critical Mention

SEPTEMBER 9, 2018

The tracks include Marketing Communication, Leadership & Management, Big Data & Measurement, Reputation & Crisis Management, Tools & Techniques and Special Interests. At the conference, you have the opportunity to maximize your time by planning your professional development journey.

Conference 66

Conference Crisis Management Survey Big Data 66

Flack's Revenge

AUGUST 23, 2016

The story said that GE, an old line diversified industrial and financial services company (until recently), now wants to be known for advanced research and technology. The markets reward companies in hot areas like tech (and trending segments like Big Data) with higher valuations.

Brand 120

Brand Branding Technology Big Data 120

Waxing UnLyrical

SEPTEMBER 29, 2017

Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr. A3: That #PR People can show #ROI without any financial data except retainer fee.

Measurement 65

Measurement Data Big Data Banking 65

Shift Communications

NOVEMBER 16, 2016

For example, my team had a client in the big data space that couldn’t break into coverage with the most obvious suspects—tech reporters that focused solely on data-related stories—due to a lack of customer testimonials and other assets.

B2B 60

B2B Media Automotive Pitching 60

Waxing UnLyrical

JULY 11, 2012

By ignoring the obvious and scripted keywords, and instead being more intelligent and tracking the natural conversations, we can access so much more information (maybe even the Big Data that everyone is swooning over at the minute). Additionally, we’re not limiting ourselves to one pain point.

Social Media 81

Social Media Media Google Tools 81

Mark My Words

DECEMBER 21, 2017

You can listen to modish analyses of modern communications and you can join the high priests of Google worshipping at the altar of big data. He owned several fashionable homes and a steam yacht, and even bailed Barnum out when he encountered financial difficulties. He was the unsurpassed master of hype.

Viral 83

Viral Big Data Fashion Publicity 83

ImPRessions - Crenshaw Communications

APRIL 8, 2021

And even in the Trust Barometer, businesses in the tech sector performed better than some other industries, including financial services and automotive. And the industry’s reputation problems in matters from data security to diversity are well known. So far, Wall Street isn’t too bothered by the reputation hits.

Reputation 305

Reputation Privacy Data Advertising 305

PR in High Definition

NOVEMBER 23, 2016

Big data or not-so-big data: If you’ve been doing any kind of campaign activity so far, you will already have some information on your prospects. We find that there are a lot of technology companies whose financial years run by calendar years or the traditional April – March financial year.

Big Data 63

Big Data Financial Data Fashion 63

Critical Mention

AUGUST 26, 2018

There are also six professional tracks that attendees can choose from: marketing communication, leadership & management, big data & measurement, reputation & crisis management, tools & techniques, and a special interests track.

Interviews 79

Interviews Ethics Conference Leadership 79