Cision

SEPTEMBER 22, 2016

I will start by introducing Brunswick Insight to my network of corporate and public affairs contacts as well as others in various industry sectors such as Health & Wellness and Fast Moving Consumer Goods. That marketing analytic created credibility, community and creativity to how metrics can make a story come alive.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Cision

MAY 5, 2016

Personalization of these channels has led to consumers becoming more active gatekeepers in how, where and in what format they like to consume their information. PR can nimbly integrate within disciplines from advertising to digital to content creation, and offer added value from strategy to big creative themes and platforms.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Critical Mention

SEPTEMBER 9, 2018

A globally recognized thought leader in creative excellence and business strategy, his passion is connecting consumers with brands in a genuine way and promoting positive societal change. Former Airbnb CMO Jonathan Mildenhall will kick off the conference on Oct. 7 as the first Keynote Speaker. Reich / Monday, Oct.

Conference 66

Conference Crisis Management Survey Big Data 66

Stephen Waddington

DECEMBER 11, 2019

Data-driven PR, powered by AI, is impacting the evolving face of communications. AI and big data are powerful tools in improving the decision-making process. It also induces being part of creativity in AI groups. There’s no one size fits all with developing data, AI and machine learning skills and knowledge.

Data-Driven PR 79

Data-Driven PR Data Conference Tools 79

Waxing UnLyrical

AUGUST 14, 2013

However, some industries are embracing cloud-based ECM solutions in a creative, proactive fashion. Needless to say, this was a tedious and highly time-consuming process. Communication Guest Posts Media Public Relations big data cloud computing cya dropbox ECM electronic content management google drive government press agent'

Big Data 81

Big Data Government Local Data 81

Shift Communications

FEBRUARY 19, 2015

Software from companies like Sysomos, Moz, and Zignal Labs can do plenty of heavy lifting up front, and enterprising firms can even start to use Big Data tools in pursuit of new answers. The creative process can’t be automated or scaled well – again, a function of dealing with humans.

Advertising 60

Advertising Advertising SEO Software 60

PR 20/20

JULY 24, 2019

reallocate budget to higher-performing paid channels, mix and match an infinite number of ad copy and creative). Vasquez shared what we (marketer + machine) are already achieving together and will continue to in the future: Clustering and interpreting consumer data in real time. Marketers have a ton of data on their hands.

Marketing 59

Marketing Data Technology Analytics 59

5W PR

JUNE 6, 2022

Consumer Focus. With the evolution of technology, companies have generated a lot more data, which can inspire the creation of a lot more ideas, as well as increase the reach of those creative ideas. That’s because companies still need tools that will help them work through and with all the data that has been generated.

Trends 88

Trends Data SEO Consumer 88

NewsWhip

JULY 29, 2021

The creative elements that you mentioned, and that’s our world. If you get the brand health and brand perception and really drive that point home with consumers, you’re going to enable a lifetime of sales, because the people come and become fans of the brand and loyal to that brand. Brian: Yeah, absolutely. Brian: Yeah.

Brand 78

Brand Branding Marketing Data 78

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses.

Ethics 52

Ethics Communications Print Television 52