Remove Big Data Remove Communications Remove Consumer Remove Creativity
article thumbnail

Media Mix Modeling – A Fresh Approach

Onclusive

We know that any complex modeling can be as confusing as it is beneficial, so if you need some assistance wading through the options that can best help you understand the value of PR and communication in your firm, reach out to a trusted expert on the topic. MMM vs. Data Driven Attribution. Don’t hesitate to reach out to us for advice.

Media 221
article thumbnail

Media Mix Modeling – A Fresh Approach

Onclusive

We know that any complex modeling can be as confusing as it is beneficial, so if you need some assistance wading through the options that can best help you understand the value of PR and communication in your firm, reach out to a trusted expert on the topic. MMM vs. Data Driven Attribution. Don’t hesitate to reach out to us for advice.

Media 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Don’t Fear The Robot: Why AI Is Good For PR And Marketing

ImPRessions - Crenshaw Communications

Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. Ravikant, too, believes that automation, and eventually artificial intelligence, will usher in a new era of creativity and inspiration that sounds positively utopian. What does it value?

Marketing 173
article thumbnail

Media Mix Modeling – A Fresh Approach

Onclusive

We know that any complex modeling can be as confusing as it is beneficial, so if you need some assistance wading through the options that can best help you understand the value of PR and communication in your firm, reach out to a trusted expert on the topic. MMM vs. Data Driven Attribution. Don’t hesitate to reach out to us for advice.

Media 195
article thumbnail

How AI is Changing the Face of Marketing

Critical Mention

“In the era of big data, we have the need to mine all of that information, and humans can no longer do it alone. AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” Creative skills (26%). None (27%).

Marketing 118
article thumbnail

Behind the Headlines With Peter Shafer

Cision

Is your brand communication sparking conversations…or falling on deaf ears? In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. What do you hope to accomplish in your new role as partner at Brunswick Group? Great question.

article thumbnail

Turning Hand-Me-Downs into Healthcare Hits

Shift Communications

For example, big data. Market researchers use big data to predict how a consumer will act based on factors like demographic information, income, previous purchases, voting habits and internet usage. Not surprisingly, healthcare is finally working its way into the big data conversation.