The Big Data Opportunity for Communicators

Cision

Maximize the Impact of Your Earned Media Programs with Data-Driven Insights. Big data is behind many of the greatest technological breakthroughs of the 21st Century. Google uses big data to show you as many useful ads as possible when you search for things online.

How to Improve B2B Blogging In the Era of Big Data

B2B PR Sense

How can big data boost your B2B blogging efforts? Many predict that big data will become as integral to PR as social media -- practically necessary for success. The strategic advantage you gain from big data has huge potential for B2B PR.

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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. So, what is big data ?

PRSA Expert Express Talk : PR Expanded ( Global, Disruptive Tech, Big Data )

PR Expanded

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). Keeping an eye on Data and Data Education. Just keep your eye on data.

Big Data and Open Data—can they help with PR efforts?

Media Bullseye

Big Data” seems to be one of those terms that many people use but in practice has yet to be truly adopted by a wide range of businesses. Thus far, it has been the big businesses that have the money to acquire the data and use it to effectively reach customers.

The New Modus Operandi for Public Relations Professionals: Creativity as the Differentiator

Doctor Spin

Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness. PR professionals must master the art of high-level creative output and professional-level media production. Creative Strategy Strategy Big Data Content Creation Content Strategy Creative Campaigns Creative Thinking Creative Writing Datadriven Marketing Programmatic Advertising

The New Modus Operandi for Public Relations Professionals: Creativity as the Differentiator

Doctor Spin

Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness. PR professionals must master the art of high-level creative output and professional-level media production. Creative Strategy Strategy Big Data Content Creation Content Strategy Creative Campaigns Creative Thinking Creative Writing Datadriven Marketing Programmatic Advertising

The New Modus Operandi for Public Relations Professionals: Creativity as the Differentiator

Doctor Spin

Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness. PR professionals must master the art of high-level creative output and professional-level media production. Creative Strategy Strategy Big Data Content Creation Content Strategy Creative Campaigns Creative Thinking Creative Writing Datadriven Marketing Programmatic Advertising

Data-driven Storytelling with Matthew Lynley

The Hoffman Agency

Data!’ According to Matthew Lynley , who graciously instructed the Hoffman team and guests in the power of data-driven storytelling, this is because there is more data than ever before. Why use data-driven storytelling? What’s the appeal of data?”.

4 Ways to Maximize Your Influencer Marketing Campaign with Big Data

GroupHigh

Fortunately, the meteoric rise of big data in the business world has made given brands the ability to execute an influencer campaign with the upmost precision. There are many data-driven tools out there to give you the proper insights you need for this task.

Big Data Porn & Infographic Gruel

Bad Pitch Blog

Video projects require creative briefs, research and storyboarding or scripting before a camera is even picked up. Big Data is a Big Deal Big data is a big discussion these days. But when we''re knee deep in numbers, we need creativity more than ever.

Check out Geek Art & Design at Creative Tech Week NYC

Flack's Revenge

My local tech networking and meetup wanderings took me to a cool destination last night – the opening party of Creative Tech Week , at the Clemente Center on the Lower East Side. What is all this about a mashing up creativity and tech?

Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Lots of resources are out there to guide us on our creative journeys.

Tool of the Month – OpenRefine

PR in High Definition

One of the most tedious jobs in the creative industry has got to be data crunching tasks, especially when the data you’re working with is all over the place. OpenRefine can also transform the format of the data. So, if you were looking at a set of data in a list and you wanted it in table, OpenRefine can do that for you too. Data cleansing has never been so easy! Blog PR tools big data openrefine tool tool of the month

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ECM in the Cloud: A “CYA” for Press Agents

Waxing UnLyrical

However, some industries are embracing cloud-based ECM solutions in a creative, proactive fashion. It would take months of manual activity and, at the end of it all, you’d just have thousands of images that didn’t intrinsically offer much data and were only minimally searchable.

Don’t Fear The Robot: Why AI Is Good For PR And Marketing

ImPRessions - Crenshaw Communications

Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. Ravikant, too, believes that automation, and eventually artificial intelligence, will usher in a new era of creativity and inspiration that sounds positively utopian.

The top three lessons PR learned in 2019

Agility PR Solutions

As we enter a new decade, many communicators and creative professionals are excited to look ahead to what is to come.

We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” “Creative and PR go hand in hand.

Media Mix Modeling – A Fresh Approach

Onclusive

MMM vs. Data Driven Attribution. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities. Data-driven attribution – tracks engagements through the customer journey.

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Media Mix Modeling – A Fresh Approach

Onclusive

MMM vs. Data Driven Attribution. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities. Data-driven attribution – tracks engagements through the customer journey.

Media Mix Modeling – A Fresh Approach

Onclusive

MMM vs. Data Driven Attribution. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities. Data-driven attribution – tracks engagements through the customer journey.

How AI Will Be a PR Pro’s Dream Come True

Onclusive

Heidi began the webinar by talking about what has fueled the growth in AI by citing that “more data has been created in the past two years than in the entire history of the human race” (SINTEF ITC). AI can help power our productivity in these more creative capacities.

Turning Hand-Me-Downs into Healthcare Hits

Shift Communications

For example, big data. Market researchers use big data to predict how a consumer will act based on factors like demographic information, income, previous purchases, voting habits and internet usage. Data Healthcare Influence Leadership Learning Media Tools

Spotify powers marketing campaign with funny user data

PR Daily

Spotify has tapped into its customer data to create a clever end-of-year campaign. The Next Week reported : Spotify CMO Seth Farban told Creativity that the idea was spurred by the interesting insights provided by its users. It’s certainly a fun spin on using users’ data.

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Not another PR trends piece…

Wildfire

A couple of weeks ago, the Wildfire team went along to the latest meet-up from creative marketing magazine Contagious. At the event, marketers, advertisers and PR professionals analysed the most award-winning campaigns from Cannes Lions 2018, and put forward their predictions for the top trends that are set to shape creative marketing in 2019. Now I know what you’re thinking: “Not another PR trends piece banging on about big data, brand purpose and mixed reality marketing.”.

PR and Communications Resolutions for 2017

Media Bullseye

Get comfortable with big data. PR and communications are just beginning to scratch the surface of what big data could mean for the industry. Reading presents me with new ideas and new ways to view the world, and that in turn helps me from a creative angle.

Communicators shine spotlight on value in preserving data

Media Bullseye

Recently, Media Bullseye published an article on big data , its availability, and how it can be used to benefit PR. Big data and access to it has also made news on a larger scale in the months following the US presidential election. Data-Driven PR Public Relations Featur

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Turning Hand-Me-Downs into Healthcare Hits

Shift Communications

For example, big data. Market researchers use big data to predict how a consumer will act based on factors like demographic information, income, previous purchases, voting habits and internet usage. Retail, finance and even the food and beverage industries have been analyzing big data for years to target and influence consumers to perform certain behaviors. Not surprisingly, healthcare is finally working its way into the big data conversation.

Take heart, writers. Artificial intelligence lacks a vital storytelling component: empathy

PR Daily

Businesses base everyday decisions on big data. AI and ML are ideal for crunching data and predicting results; algorithms’ processing power makes complex computational tasks easier. We probably won’t see AI and ML take over the creative arts soon.

How AI is Changing the Face of Marketing

Critical Mention

But with the growth of AI, marketers can now create more data-driven campaigns. Companies are becoming increasingly better at accumulating as much information as they can and utilizing AI to help synthesize that data into actionable intelligence. Creative skills (26%).

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How PR pros must adapt to new technologies

PR Daily

Industry practitioners looking to advance must be fluent with the latest technology, from social media to data and analytics. It’s about instinct, gut, advice and creativity, and I don’t think those things will be replaced.

Behind the Headlines With Peter Shafer

Cision

That marketing analytic created credibility, community and creativity to how metrics can make a story come alive. I believe marketers are cautiously embracing data and measurement but are still in the “wait and see” mode overall.

Why PR pros should embrace data

PR Daily

Related: Without Good Analysis, Big Data Is Just a Big Trash Dump. The development of the Barcelona Principles is a good starting point, but traditional PR must become more data focused to yield better results and compete against other marketing disciplines.

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Measuring PR in metrics your leaders will understand

PR Daily

Public relations pros tend to be right-brain types, eager to apply their creativity to a campaign, says the chief executive of Ketchum Global Research & Analytics. But what about those free spirits who entered PR because of their creativity, not their slide-rule smarts? David B.

Little book for the big PR

Maxim Behar's Blog

When you ask yourself how the big PR can be summarised in only 10 core rules, the response is always short and clear - in the modern world everything small is BIG. It is a mission – responsible, creative and noble.

Getting more specific with your PR measurement

PR Daily

What data are most valuable? In addition, we can now tether outcomes and endpoints to our communications programs with measurement technologies and data science capabilities that far exceed where they were in 2015.”. Accessing the power of data.

How I Used Machine Learning To Predict Soccer Games For 24 Months Straight

Doctor Spin

I decided to give it a serious try and today, two years and contextual data from 30,000 soccer games later, I’ve gained lots of interesting insights. Here goes: The Big Data Challenge: Let The Data Mining Begin To begin with, I harvested as many data points as possible.

How technology buzzwords are drowning your brand

PR Daily

Cut through the clutter with creative corporate writing.]. In the early 2000s, you couldn’t go a minute without hearing about “Web 2.0”; or even just a few years ago when “big data” was referenced so often it led to a call to stop using the term.

Why We’re Looking Forward to PRSA’s Conference This October

Critical Mention

PRSA not only gathered this data but is going to use as the foundation for its conference. A globally recognized thought leader in creative excellence and business strategy, his passion is connecting consumers with brands in a genuine way and promoting positive societal change.

Speak Up, Stand Out: Q&A With Dorie Clark

Cision

Mixing disciplines and genres can lead to creative breakthroughs. For instance, Eric Schadt is a scientist I profile in Stand Out who made a major impact by applying his early training in mathematics and computer science to bring the power of Big Data to biology.

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