The Big Data Opportunity for Communicators
AUGUST 17, 2017
Maximize the Impact of Your Earned Media Programs with Data-Driven Insights. Big data is behind many of the greatest technological breakthroughs of the 21st Century. Data transforms industries by uncovering new opportunities and enabling data-driven decision making, leading to better outcomes. Google uses big data to show you as many useful ads as possible when you search for things online. PR will always be a creative discipline.