The Big Data Opportunity for Communicators

Cision

Maximize the Impact of Your Earned Media Programs with Data-Driven Insights. Big data is behind many of the greatest technological breakthroughs of the 21st Century. Data transforms industries by uncovering new opportunities and enabling data-driven decision making, leading to better outcomes. Google uses big data to show you as many useful ads as possible when you search for things online. PR will always be a creative discipline.

How to Improve B2B Blogging In the Era of Big Data

B2B PR Sense

How can big data boost your B2B blogging efforts? Many predict that big data will become as integral to PR as social media -- practically necessary for success. The strategic advantage you gain from big data has huge potential for B2B PR. Let’s look at how this data can improve your PR -- especially when it comes to B2B blogging. Before you can use big data, you have to understand it. Value -- This is the objective of big data.

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PRSA Expert Express Talk : PR Expanded ( Global, Disruptive Tech, Big Data )

PR Expanded

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). Here are the THREE big trends that communications professionals need to pay attention to closely, as they sharpen their skills to handle 21st century communications: Embracing Disruptive Technologies: Social, Mobile, Cloud, and Sensors. Keeping an eye on Data and Data Education.

Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. This year, PR professionals need to learn how to harness the power of big data to listen and engage, or face being left behind. So, what is big data ? Leveraging real-time data during a crisis. Guest post by Jim Delaney.

The New Modus Operandi for Public Relations Professionals: Creativity as the Differentiator

Doctor Spin

Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness. PR professionals must master the art of high-level creative output and professional-level media production. Creative Strategy Strategy Big Data Content Creation Content Strategy Creative Campaigns Creative Thinking Creative Writing Datadriven Marketing Programmatic Advertising

Big Data and Open Data—can they help with PR efforts?

Media Bullseye

Big Data” seems to be one of those terms that many people use but in practice has yet to be truly adopted by a wide range of businesses. Thus far, it has been the big businesses that have the money to acquire the data and use it to effectively reach customers. Big Data has been used for sales for years. There are a couple of reasons for this, and yes, the cost is a big one. Big Data is now integrating with IoT.

The New Modus Operandi for Public Relations Professionals: Creativity as the Differentiator

Doctor Spin

Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness. PR professionals must master the art of high-level creative output and professional-level media production. Creative Strategy Strategy Big Data Content Creation Content Strategy Creative Campaigns Creative Thinking Creative Writing Datadriven Marketing Programmatic Advertising

The New Modus Operandi for Public Relations Professionals: Creativity as the Differentiator

Doctor Spin

Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness. PR professionals must master the art of high-level creative output and professional-level media production. Creative Strategy Strategy Big Data Content Creation Content Strategy Creative Campaigns Creative Thinking Creative Writing Datadriven Marketing Programmatic Advertising

Data-driven Storytelling with Matthew Lynley

The Hoffman Agency

Data!’ That exclamation from famous fictional detective and personal childhood role model Sherlock Holmes has often been used by proponents of data analysis, but it’s never been truer than now, a full 128 years after Sir Arthur Conan Doyle first published The Adventure of The Copper Beeches where that quote originates. Why use data-driven storytelling? What’s the appeal of data?”. and then getting data to support that role. Taking a page from data journalism.

4 Ways to Maximize Your Influencer Marketing Campaign with Big Data

GroupHigh

Fortunately, the meteoric rise of big data in the business world has made given brands the ability to execute an influencer campaign with the upmost precision. This is what gives you a data-backed idea of what people are entering into the search bar, what their intentions are, and how you can position to your content accordingly. There are many data-driven tools out there to give you the proper insights you need for this task. This is where big data enters the mix.

Check out Geek Art & Design at Creative Tech Week NYC

Flack's Revenge

My local tech networking and meetup wanderings took me to a cool destination last night – the opening party of Creative Tech Week , at the Clemente Center on the Lower East Side. What is all this about a mashing up creativity and tech? Creative Tech Week… is a crowd sourced festival created to showcase the cutting-edge research, art, media, and community initiatives being generated in the field of creative technology.

Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh, Oh, and bonus points for me at that PRSA conference – I also got my first introduction to Shonali Burke, who presented a professional development session on big data.

ECM in the Cloud: A “CYA” for Press Agents

Waxing UnLyrical

However, some industries are embracing cloud-based ECM solutions in a creative, proactive fashion. It would take months of manual activity and, at the end of it all, you’d just have thousands of images that didn’t intrinsically offer much data and were only minimally searchable. With ECM, however, these press agents can automate much of the capture process, instantly pulling key data from the images and filling in critical search fields with a variety of tags.

Tool of the Month – OpenRefine

PR in High Definition

One of the most tedious jobs in the creative industry has got to be data crunching tasks, especially when the data you’re working with is all over the place. OpenRefine can also transform the format of the data. So, if you were looking at a set of data in a list and you wanted it in table, OpenRefine can do that for you too. Data cleansing has never been so easy! Blog PR tools big data openrefine tool tool of the month

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Don’t Fear The Robot: Why AI Is Good For PR And Marketing

ImPRessions - Crenshaw Communications

Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. Creativity is hardly possible without one’s capacity to think metaphorically, to coordinate proactively and to make predictions that go beyond simple extrapolation,” argues Anton Oleinik in a recently published paper in Big Data & Society. So, why aren’t we lucky creative services types taking advantage of this?

The top three lessons PR learned in 2019

Agility PR Solutions

As we enter a new decade, many communicators and creative professionals are excited to look ahead to what is to come. From the application of emerging technologies like AI to finding better ways to harness and utilize big data, there are many exciting things impacting the industry on the horizon. But buzzwords aside, we must […]. The post The top three lessons PR learned in 2019 appeared first on Agility PR Solutions. Analysis Public Relations trends

We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” This is the first of 5 pieces that will focus on a separate aspect of “Creative PR,” starting with a topic overview: What are we talking about when we talk about “Creative PR?”

Big Data Porn & Infographic Gruel

Bad Pitch Blog

Video projects require creative briefs, research and storyboarding or scripting before a camera is even picked up. Big Data is a Big Deal Big data is a big discussion these days. But when we''re knee deep in numbers, we need creativity more than ever. Forbes tapped its creativity when working with Bit.ly Have you witnessed content format drive audience assumptions about its quality? I remember when.

Media Mix Modeling – A Fresh Approach

Onclusive

MMM vs. Data Driven Attribution. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities. Data-driven attribution – tracks engagements through the customer journey. This will help to distill big data into actionable insights and allow for dynamic, in-campaign changes and optimizations. Data integration across all marketing channels and efforts.

Media Mix Modeling – A Fresh Approach

Onclusive

MMM vs. Data Driven Attribution. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities. Data-driven attribution – tracks engagements through the customer journey. This will help to distill big data into actionable insights and allow for dynamic, in-campaign changes and optimizations.

Media Mix Modeling – A Fresh Approach

Onclusive

MMM vs. Data Driven Attribution. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities. Data-driven attribution – tracks engagements through the customer journey. This will help to distill big data into actionable insights and allow for dynamic, in-campaign changes and optimizations.

Turning Hand-Me-Downs into Healthcare Hits

Shift Communications

For example, big data. Market researchers use big data to predict how a consumer will act based on factors like demographic information, income, previous purchases, voting habits and internet usage. Retail, finance and even the food and beverage industries have been analyzing big data for years to target and influence consumers to perform certain behaviors. Not surprisingly, healthcare is finally working its way into the big data conversation.

How AI Will Be a PR Pro’s Dream Come True

Onclusive

Heidi began the webinar by talking about what has fueled the growth in AI by citing that “more data has been created in the past two years than in the entire history of the human race” (SINTEF ITC). This big data explosion means that PR pros now need to rise above the noise of more content than ever, in addition to managing brand reputation with more contacts than ever. AI helps PR pros make sense of these massive quantities of data and surface the insights that matter.

Not another PR trends piece…

Wildfire

A couple of weeks ago, the Wildfire team went along to the latest meet-up from creative marketing magazine Contagious. At the event, marketers, advertisers and PR professionals analysed the most award-winning campaigns from Cannes Lions 2018, and put forward their predictions for the top trends that are set to shape creative marketing in 2019. Now I know what you’re thinking: “Not another PR trends piece banging on about big data, brand purpose and mixed reality marketing.”.

Spotify powers marketing campaign with funny user data

PR Daily

Spotify has tapped into its customer data to create a clever end-of-year campaign. The Next Week reported : Spotify CMO Seth Farban told Creativity that the idea was spurred by the interesting insights provided by its users. There has been some debate about whether big data is muting creativity in marketing, but we have turned that on its head. For us, data inspires and gives an insight into the emotion that people are expressing.

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Turning Hand-Me-Downs into Healthcare Hits

Shift Communications

For example, big data. Market researchers use big data to predict how a consumer will act based on factors like demographic information, income, previous purchases, voting habits and internet usage. Retail, finance and even the food and beverage industries have been analyzing big data for years to target and influence consumers to perform certain behaviors. Not surprisingly, healthcare is finally working its way into the big data conversation.

PR and Communications Resolutions for 2017

Media Bullseye

Get comfortable with big data. PR and communications are just beginning to scratch the surface of what big data could mean for the industry. Most of the focus thus far has been on what big data means for marketing and sales—and as silos continue to collapse and the lines between these disciplines continue to blur, understanding what big data is and how it impacts consumers will be increasingly important for PR pros to grasp.

How AI is Changing the Face of Marketing

Critical Mention

But with the growth of AI, marketers can now create more data-driven campaigns. Companies are becoming increasingly better at accumulating as much information as they can and utilizing AI to help synthesize that data into actionable intelligence. AI programs identify patterns in massive data sets that ultimately drive successful marketing campaigns. “In the era of big data, we have the need to mine all of that information, and humans can no longer do it alone.

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Communicators shine spotlight on value in preserving data

Media Bullseye

Recently, Media Bullseye published an article on big data , its availability, and how it can be used to benefit PR. Big data and access to it has also made news on a larger scale in the months following the US presidential election. In a recent New York Times article , Amy Harmon discussed a growing community of data-minded people who are working together to back up the breadth of data hosted on government sites. Data-Driven PR Public Relations Feature

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Take heart, writers. Artificial intelligence lacks a vital storytelling component: empathy

PR Daily

Businesses base everyday decisions on big data. AI and ML are ideal for crunching data and predicting results; algorithms’ processing power makes complex computational tasks easier. Consider how quickly an algorithm could peruse millions of articles and data and pull together a summary of its research. We probably won’t see AI and ML take over the creative arts soon.

Behind the Headlines With Peter Shafer

Cision

That marketing analytic created credibility, community and creativity to how metrics can make a story come alive. I believe marketers are cautiously embracing data and measurement but are still in the “wait and see” mode overall. This enables marketers to research needs without relying on survey data or other types of data collection methods. Is your brand communication sparking conversations…or falling on deaf ears?

Why PR pros should embrace data

PR Daily

Related: Without Good Analysis, Big Data Is Just a Big Trash Dump. The development of the Barcelona Principles is a good starting point, but traditional PR must become more data focused to yield better results and compete against other marketing disciplines. Marketing as a whole is data-driven. Related: Why Entrepreneurs Should Look Beyond Big Data. Leverage other data sources. I have worked in PR my whole career.

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Measuring PR in metrics your leaders will understand

PR Daily

Public relations pros tend to be right-brain types, eager to apply their creativity to a campaign, says the chief executive of Ketchum Global Research & Analytics. In the past 15 years, PR measurement has gone from clipping articles to using data to improve organizational performance and drive sales, says Rockland, who led a group of scores of professionals who drafted the Barcelona Principles. Use the data you've got. "It We've got way too much talk about big data.

How PR pros must adapt to new technologies

PR Daily

Industry practitioners looking to advance must be fluent with the latest technology, from social media to data and analytics. Most center around the adoption of the latest technology, whether that involves social media, video and analytics, or it concerns data collection, artificial intelligence and augmented and virtual reality. It’s about instinct, gut, advice and creativity, and I don’t think those things will be replaced.

Little book for the big PR

Maxim Behar's Blog

When you ask yourself how the big PR can be summarised in only 10 core rules, the response is always short and clear - in the modern world everything small is BIG. It is a mission – responsible, creative and noble. Public Relations is currently based and responsible for Big and Private Data. Big Data, of course, is the base of the modern PR, it allows proper analysis, precise and timely building of communications strategies and taking the best decisions.

How I Used Machine Learning To Predict Soccer Games For 24 Months Straight

Doctor Spin

I decided to give it a serious try and today, two years and contextual data from 30,000 soccer games later, I’ve gained lots of interesting insights. Here goes: The Big Data Challenge: Let The Data Mining Begin To begin with, I harvested as many data points as possible. I mined old game data from every different source and API I could find. Some of the more important ones were Football-data, Everysport, and Betfair.

Getting more specific with your PR measurement

PR Daily

What data are most valuable? In addition, we can now tether outcomes and endpoints to our communications programs with measurement technologies and data science capabilities that far exceed where they were in 2015.”. Gini Dietrich, co-founder of Arment Dietrich and author of “Spin Sucks,” argues that those data sets are a good starting place—and serve as important indicators if something is wrong with your campaign. “We Accessing the power of data.

How technology buzzwords are drowning your brand

PR Daily

Cut through the clutter with creative corporate writing.]. In the early 2000s, you couldn’t go a minute without hearing about “Web 2.0”; or even just a few years ago when “big data” was referenced so often it led to a call to stop using the term. It’s hard to read a business magazine or website today and not be inundated with news and commentary about the financial technology—or “fintech”—industry.

Speak Up, Stand Out: Q&A With Dorie Clark

Cision

Mixing disciplines and genres can lead to creative breakthroughs. For instance, Eric Schadt is a scientist I profile in Stand Out who made a major impact by applying his early training in mathematics and computer science to bring the power of Big Data to biology. We’ve passed the mid-year mark, prompting many to reassess goals, strategies and dreams. But how can you make improvements and advance your career, organization or cause if don’t know where to start?

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Why We’re Looking Forward to PRSA’s Conference This October

Critical Mention

PRSA not only gathered this data but is going to use as the foundation for its conference. A globally recognized thought leader in creative excellence and business strategy, his passion is connecting consumers with brands in a genuine way and promoting positive societal change. The tracks include Marketing Communication, Leadership & Management, Big Data & Measurement, Reputation & Crisis Management, Tools & Techniques and Special Interests.