Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 192

Writing Communications Marketing B2B 192

PRSay

JANUARY 16, 2020

As if threats of massive data breaches, technology outages or consumer-privacy rebellions weren’t worrisome enough; now, a new cause for cyber-insomnia looms: “reputation exploitation.”. As AI continues to change the nature of work and how people shop, bank and travel, the magnitude of risk it poses is growing.

Reputation 182

Reputation Privacy Banking Ethics 182

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them. 16: Ted Seward.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. When enterprise-grade security is baked in, so are confidentiality and privacy. And in today’s world, incidents don’t have to be very big to cause you major problems.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. When enterprise-grade security is baked in, so are confidentiality and privacy. And in today’s world, incidents don’t have to be very big to cause you major problems.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Ethical Voices

NOVEMBER 21, 2022

Banks Cutting Customers with Bad Reputations . Privacy, Crisis and Big Data . WE Study finds brands must get more practical in addressing society’s problems. Are managers and employees held equally accountable for ethics violations? Are some topics off limits for CSR and CSJ? Are the Boston Red Sox Greenwashing? . Blue Check.

Ethics 73

Ethics Sports Employee Privacy 73

Mark My Words

JANUARY 14, 2021

Couple’s £30m ($40m) contract with Spotify seen as step towards their ‘billion-dollar brand’ after Netflix deal. Because as we all know, ‘darkness cannot drive out darkness, only light can do that…” On December 18, Meghan settled a privacy claim against a photo agency without winning a penny.

Privacy 60

Privacy Healthcare Instagram Banking 60

Cision

JANUARY 14, 2016

But, you will need to make break-neck efforts (and break the bank) to build up a sizable following and make some impact. Or, you may just be looking to create brand awareness. Want to learn how listening to customers on social can benefit your brand? What are the unorthodox social networks? How much time can you allocate?

Marketing 120

Marketing Pinterest Mobile Social Media 120

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 9) Brands across the aisle. “I What this does to the customer experience and brand loyalty is significant.

Social Media 91

Social Media Marketing Media Creativity 91

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Here’s our list for the top stories that damaged brand reputations, wrecked careers, and kept media and PRs working overtime. 2016 had plenty of the kind of the kinds of news-making crises that public relations people dread. It was a year of surprises, setbacks, and scandals. Samsung’s product recall gets heated.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202