ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Encourage internal authenticity first. What we want to stress is the importance of starting internally. ” According to the Melcrum Inside Internal Communications study , effective internal communication contributes to a 40% increase in customer satisfaction and is linked to increases in overall company performance.

Brand 160

Brand Branding Film Internal 160

Burrelles Fresh Ideas

APRIL 16, 2024

Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales. By associating with influencers, B2B brands can leverage their credibility to enhance their own reputation and gain the trust of potential buyers. B2B influence isn’t about that.

B2B 94

B2B Marketing Measurement Social Media 94

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. That’s a recipe for reputation disaster. The lifeblood of any startup is new customers. Myth: PR only works when you have news.

B2C 120

B2C Product Launch SEO Storytelling 120

Cision

OCTOBER 19, 2016

And while paid campaigns are typically used for B2C and consumer packaged goods companies and earned is used more for B2B and niche audiences, that doesn’t mean you have to follow the norm. For example, if your brand has a poor reputation, the main goal would be to change the way people talk.

Marketing 120

Marketing Measurement B2C Internal 120

Prohibition

NOVEMBER 16, 2022

This means not only will your brand dominate the conversation online but dominate sales – in turn strengthening a brands reputation and customer base, as potential customers will follow the lead of new ones. Therefore, creating the same effect positive reviews do – a growing reputation for your brand and a reliable sales source.

Digital PR 62

Digital PR Brand Branding SEO 62

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Brand opportunities can include things like a truly differentiated USP or a seasoned management team with a stellar reputation. We regularly look at our own internal metrics to see what topics “pull” the most with our readers. As well, offer up opportunities. Calenderize a content schedule – but be flexible.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

PR Conversations

JULY 5, 2017

Ironically, PR as a sphere has certain reputational problems itself. Public relations professional strives to create a positive reputation for his/her client with the help of information materials. Dealing with reputation crises. PR people are charged with saving the company’s reputation in the event of a scandal.

Infographics 63

Infographics Corporate Policies Reputation 63

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. Internal comms takes center comms stage in hybrid work. Global disruption is going to place a priority on internal and external messaging development around cyber-attacks.

Marketing 196

Marketing Content Marketing Data Social Media 196

Cision

JANUARY 14, 2016

Perfect for B2C products with high visual appeal, such as fashion, food, tourism, photographers, etc. It may not be social media in the strictest terms, but with more than 26,000 reviews being posted every minute Yelp marketing is indispensable for your brick-and-mortar business if the international review behemoth is present in your country.

Marketing 120

Marketing Pinterest Mobile Social Media 120

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Clear and present AI “A renewed focus on and commitment to internal communications. Leaders have to care about and communicate with their internal team just as much as their external audiences. ” ~ Prof.

Writing 198

Writing Communications Marketing B2B 198

MaccaPR

AUGUST 5, 2015

Second, without an author, your blog post could look 'fake,' meaning the content was just churned out by an intern or third-party content farm,” says Grinberg. So if you only publish a blog with a corporate voice, you are missing out on building up the rank and reputation of your writers.”

Blogging 48

Blogging Employee Corporate Google 48