Prohibition

JANUARY 4, 2023

In this blog, we’re going to be looking at how to integrate digital PR campaigns into your wider digital marketing strategy such as influencer marketing, social media, website content, and content marketing to make your campaigns work harder. Influencer marketing. Website Content/Content Marketing.

Digital PR 62

Digital PR Strategy How To Marketing 62

Prohibition

NOVEMBER 16, 2022

Combining SEO and content marketing will increase your online presence, as the reach is much greater from higher rankings. This is one of the ways digital PR can help, by achieving more authority, brand mentions, and sales through the distribution of online content you will be responsible for a higher chunk of the market.

Digital PR 62

Digital PR Brand Branding SEO 62

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers.

B2C 120

B2C Product Launch SEO Storytelling 120

Prohibition

JANUARY 31, 2023

This can include looking at how a competitor is perceived online, in terms of how customers talk about them to identify their brand reputation. At Prohibition, we work with a range of brands across all sectors, B2B & B2C, to create insight-driven campaigns that help to achieve a business goals and objectives.

How To 62

How To Analysis Comparison B2C 62

Prohibition

MAY 10, 2023

User content gives your brand a chance to engage and connect with customers online. Increasing Engagement seo efforts, brand reputation , audience excited There exists a number of benefits to using UGC content, but one of the primary benefits of using customers own content in your social media strategy is that it increases engagement.

Social Media 62

Social Media Strategy Media B2C 62

Critical Mention

OCTOBER 18, 2019

Whether your audience is B2B or B2C, providing the right elements to create this connection is pivotal in influencing them to engage with your brand on social media. The goal is to attract, inform and convert followers, influencers and like-minded business individuals, making them feel as though they can relate to your organization.

SEO 80

SEO Social Media Strategy Media 80

Prohibition

MARCH 2, 2020

This also helps your brand to be seen as relatable and interested in its audience – something that goes a long way in terms of reputation and brand awareness. This level of trust is crucial for a brands reputation and helps to secure a good relationship with potential consumers.

Instagram 62

Instagram Social Media B2C Course 62

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. You can also filter for positive and negative sentiment as well as dates.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. It’s not working anymore because more tech companies are chasing fewer in-market buyers.

Writing 193

Writing Communications Marketing B2B 193

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here.

Government 69

Government Measurement Groups Corporate 69

Prohibition

JANUARY 29, 2024

Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your content marketing strategy. The more quality content you post on your site, the more opportunities you’re creating for your business to appear higher up in search results.

Blogging 62

Blogging SEO Engineering Mobile 62

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. Content marketers will find new allies in PR.

Marketing 190

Marketing Content Marketing Data Social Media 190

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. Best Practices For PR Content. All good content marketing initiatives begin by getting everyone on the team in agreement with campaign goals.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Cision

MARCH 13, 2017

In the world of digital marketing, traditional marketing tactics have been reinvented so many times that it is not rare for traditionalists to get disillusioned. For example, LinkedIn is most commonly used by B2B marketers while Facebook is commonly employed by B2C marketers (especially in the retail domain).

SEO 229

SEO Social Media Tools Google 229

Cision

DECEMBER 14, 2017

In the B2C space, influencers appear to be everywhere. So things like social media buzz and reputation of the influencer are important too,” he said. Shane Schick is a journalist and content marketer who writes for Marketing Dive, Mobile Marketer and several other publications. About Shane Schick.

B2B 120

B2B B2C Pitching Social Media 120

ImPRessions - Crenshaw Communications

MARCH 22, 2017

The most effective influencer component for most B2B companies is a content marketing program featuring contributed articles, videos, or posts by thoughtfully selected individuals where each can make a distinct contribution. The post Influencer Marketing For B2B Brands appeared first on Crenshaw Communications.

B2B 136

B2B Brand Branding Marketing 136

Beyond PR

APRIL 12, 2016

However, earned media is also a wise (I’d even say, essential) pursuit for marketers who want their content to reach new audiences and boost conversion rates. According to the white paper, How to Drive Maximum Returns on Content Marketing with Effective Distribution , earned media is 80% more effective than owned media (i.e.,

Content Marketing 40

Content Marketing Marketing Media Reputation 40

Cision

JANUARY 14, 2016

A particular social network may be the mainstay of your content marketing strategy, or it may be a complementary network to promote some other medium. Tumblr is a great channel for you if your audience is there and if you can create compelling visual content quite regularly. What are your goals?

Marketing 120

Marketing Pinterest Mobile Social Media 120

Marketwired

FEBRUARY 23, 2016

To grab the attention of your target audience (which could be B2B or B2C, and in any industry) you need to make your message super compelling in order to stand out from the noise and clutter. It’s time to let go of vanity metrics that don’t map to business objectives and tarnish PR’s reputation.

Tools 125

Tools Analytics Software B2C 125