article thumbnail

How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Article relevance toward the brand, including the presence of the brand name in the headline. ? What is PR Attribution ?

Consumer 370
article thumbnail

4 new trends that are empowering consumers—and turning the tables on B2C brands and firms

Agility PR Solutions

Consumers have acquired new power when dealing with B2C brands and businesses, and they are throwing down the gauntlet about what they expect from those they choose to do business with. The post 4 new trends that are empowering consumers—and turning the tables on B2C brands and firms appeared first on Agility PR Solutions.

B2C 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast).

Consumer 195
article thumbnail

3 steps B2C cybersecurity companies should know to earn national media coverage

Axia PR

Business-to-consumer cybersecurity companies can use national media coverage to expand their consumer base and share best practices. For business-to-consumer (B2C) cybersecurity companies, getting national media coverage is not just about brand promotion; it's about contributing their knowledge to a vital public discourse.

B2C 62
article thumbnail

2024 consumer behavior trends in focus: New research examines what influences—and what de-influences—today’s purchase decisions

Agility PR Solutions

When it comes to driving purchases and creating loyalty, today’s brands and businesses are well aware that the rules of the game are not as straightforward as they once seemed to be.

Trends 96
article thumbnail

Strategies for Successful Digital Marketing

Ronn Torossian

Whether it’s a company in the business-to-consumer (B2C) or business-to-business (B2B) space, an effective digital marketing strategy can elevate a brand, drive leads, and foster a loyal customer base. Digital marketing has become a cornerstone of modern business growth.

Strategy 195
article thumbnail

The promise–and pitfalls–of conversational AI: Do consumers think it helps brands deliver better CX?

Agility PR Solutions

CX leaders are increasingly turning to conversation AI to boost their customer service issues, which have become top priority in the post-pandemic age as the top-to-bottom customer experience has emerged as a leading factor in purchase decisions across B2B and B2C industries alike. appeared first on Agility PR Solutions.