Shift Communications

SEPTEMBER 21, 2017

Consequently, it’s also creating a PR issue that could have a negative halo effect on all tech companies—especially those involved in B2B security. How long will it be before B2B tech vendors, especially security vendors that supply the technological underpinnings of these public companies, are subject to the same scrutiny?

B2B 60

B2B Leadership Crisis Communications Technology 60

Sword and the Script

MAY 21, 2019

In my previous experiences, I had not been exposed to women in positions of leadership. That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. 1) Why start a business focused on B2B paid social? BH: In the world of B2B, paid social media is the only social media left.

B2B 82

B2B Social Media Company Marketing 82

ImPRessions - Crenshaw Communications

MAY 24, 2018

17 million views later, Momondo has a permanent piece of precise thought leadership and CSR. Creative PR helps B2B brands be accessible. B2Bs must scramble to find creative ways to gain competitive advantage in crowded markets. A great idea aligns a company’s mission with its market.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

It’s rare for a program, particularly a B2B PR plan, to simply target potential customers. The themes will guide pitch angles, content development, and thought leadership strategy. When GDPR was approaching, tech PR teams were sure to pitch their data privacy experts for bylines and expert commentary. PR is all in the timing.

Writing 136

Writing How To Pitching Privacy 136

Sword and the Script

MAY 25, 2021

The 10 ways to build trust are: 74% trust a business that “respects and protects customers’ data, privacy and security.”. The 10 ways to build trust are: 74% trust a business that “respects and protects customers’ data, privacy and security.”. Thought leadership, brand purpose, or CEOs sharing political opinions.

Brand 109

Brand Branding Survey Customer Service 109

ImPRessions - Crenshaw Communications

MAY 18, 2018

The shooter’s phone was ultimately cracked without Apple’s help, but its stand on privacy was consistent with long-held principles and arguably those of its core customers. In the B2B sector, Salesforce excels at storytelling and has a team dedicated to it. PR helps differentiate. People gravitate towards uniqueness.

Brand 149

Brand Branding Storytelling B2B 149

Stern + Associates

NOVEMBER 2, 2023

Utilizing the Modern Digital Marketing Playbook Sparked by a desire to understand what makes decision-makers tick – both the conscious and subconscious needs of everyone from consumers to B2B buyers – Lecinski became a digital marketing trailblazer.

Marketing 62

Marketing Privacy Training Strategy 62

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

Reactive is a not always a rush job in B2B PR. Many tech-oriented narratives, from ongoing privacy breaches to Facebook’s role as a tool for Russian disinformation in the 2016 election will be discussed for months and years after the fact. But contrary to convention wisdom, some stories may by their nature have the legs to last.

Pitching 136

Pitching Media Privacy YouTube 136

Sword and the Script

SEPTEMBER 28, 2021

Traditionally, that’s a leadership position charged with protecting a company’s infrastructure. 31% said a lack of security and privacy features, and. For example, a few years back, vendors that develop cybersecurity software and legal tech providers began to hire Chief Information Security Officers (CISOs). 38% said budget.

Survey 112

Survey Software Technology Tools 112

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Here are five pitch ideas for when there is no news that can work particularly well for B2B PR campaigns. . If there was a recent senior leadership hire or promotion at your organization, it can sometimes be leveraged into news, or at least background information for later news. Thought leadership. Meet and greet!

Pitching 333

Pitching Case Study Leadership Data 333

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Something similar has happened in B2B marketing over the last 20 years.

Writing 200

Writing Communications Marketing B2B 200

Sword and the Script

AUGUST 1, 2023

Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. She’s also held leadership roles at Edelman, Burson-Marsteller and Deloitte. Do you need help with B2B tech marketing and PR?

Software 131

Software Pitching Ethics Privacy 131

Scott Public Relations

SEPTEMBER 26, 2018

Patients need to know what telehealth can and can’t do, how their privacy is protected, and when telehealth can complement or substitute for in-person care. Stakeholders must educate patients about the value of telehealth services to make them more willing to try it.

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently. This is even more pertinent in the context of the current leadership deficit in both businesses and governance globally. Prediction, hope and a billion-dollar idea.

Marketing 198

Marketing Content Marketing Data Social Media 198

Landis PR

DECEMBER 4, 2023

The inherent value in thought leadership and real, human-anchored perspectives is that they give your brand a distinct, competitive edge by ultimately building brand authority and credibility. Can you imagine if we no longer tapped into this powerful network of human knowledge?

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Sword and the Script

DECEMBER 11, 2018

B2B companies are going to start micro-targeting messages by prospect readiness stage, and then support those email campaigns with surround sound from paid social to improve open rates.”. – Betsy Hindman | Hindman Company. 25) B2B marketing must be bold, creative and agile – more often. 3) Emotional connection with customers.

Social Media 98

Social Media Marketing Media Creativity 98