B2B Branding Leadership Product Launch 
ImPRessions - Crenshaw Communications
AUGUST 16, 2023
Timing is everything, even in B2B Tech PR. Anyone who has represented a business product or service knows that delivering the right message at the right time – or failing to – can make or break the success of a PR campaign. There are scores of potential dates that B2B tech brands can use to generate high-impact coverage.
ImPRessions - Crenshaw Communications
NOVEMBER 27, 2018
As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. For B2B companies, this presents a massive PR opportunity. For B2B companies, this presents a massive PR opportunity. Data-driven coverage can establish a brand as a category expert or leader.
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ImPRessions - Crenshaw Communications
FEBRUARY 11, 2016
In the public relations world, thought leadership is a big deal, but the term can start to feel old, fast. How do you infuse a thought leadership program with fresh ideas and get the most out of it for PR? Here are some essentials worth considering when looking to maximize a thought leadership program. Be strategic with bylines.
ImPRessions - Crenshaw Communications
AUGUST 10, 2020
An organization may have a new product or milestone announcement, relevant research data or a leadership change to announce, and as PR advisors we want to maximize its news value. . In fact, earned media may seem simple when a company has news, but it’s not always so straightforward, particularly for B2B PR.
B2B PR Sense
JANUARY 5, 2018
A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Myth #2: I can do my own PR.
ImPRessions - Crenshaw Communications
JULY 6, 2016
As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Thought leadership isn’t just for B2B brands. But today so-called “thought leadership” is also relevant to consumer product companies.
Bianchi Biz Blog
JUNE 1, 2023
One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies. By being part of CES 2024, with the right help, your brand could receive invaluable global coverage, significantly enhancing your market visibility.
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