Sword and the Script

DECEMBER 30, 2017

Not long after that I started this blog and began writing. Unquestionably, B2B blogging, as a topic, re-emerged as hot. A Data-Driven Answer for B2B]. 4) B2B Blog Metrics: 4 Effective Categories to Measure Success. 5) Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report. And it’s about time.

Blogging 74

Blogging B2B Content Marketing Trade Shows 74

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers. But what does it really mean, and which qualities make a successful thought leader? It also gives back.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Sword and the Script

JANUARY 9, 2018

This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. I suggest writing different headlines and freshening up the copy with new data where applicable. How B2B Marketing Can Get More out of Trade Shows. It probably does.

Media 104

Media B2B Groups Conference 104

Sword and the Script

MAY 16, 2020

Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. About three-quarters (74%) said proof of claims; 50% are looking for what makes the product or brand unique; 41% seek a personal hook or story; 41% like statistics; 35% want financial aspects.

Survey 170

Survey Media Relations Pitching Media 170

Sword and the Script

MAY 14, 2016

The face of a nearly brand new iPhone 6s looked like a spider web. A cloud technology vendor told me that trade shows were the number one source of leads for his company. Which Departments Most Influence B2B Purchase Decisions? So I turned to a local repair shop to see what could be done. The slides are embedded nearby.

Marketing 60

Marketing B2B Local Customer Service 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. Take stabs at writing up the dream media results and crafting the headlines that would spell success. Simple, smart, and effective.

Airlines 120

Airlines Exercises Fashion Print 120

PR 20/20

AUGUST 2, 2018

Show you how a brand could actually go from conception to reality with marketing AI. Our business is largely B2B, selling widgets for machinery used in the oil and gas industry. But, we still invest a lot in trade shows. Write posts on each topic. AI for writing”. “AI AI for blog writing”. “AI

How To 41

How To Marketing Software Tools 41

PR 20/20

OCTOBER 5, 2017

Unlike the traditional marketplace, modern corporations cannot survive on brand and historical relevancy alone. This generation traditionally chooses brands built on heritage and history. However, they are embracing technology and are accessible to brands, like Pentair, who think digital. Lastly, the whole company must buy in.

Marketing 45

Marketing Engineering Resources Consumer 45

MaccaPR

AUGUST 5, 2015

When Tina would wander across trade show floors, prospects would spy her name tag, grab her arm and treat her like a celebrity: “Oh, my God - are you Tina? Most importantly, your company should select employees who have a unique blog writing style that matches and/or complements the voice of your company.". Let’s call her ‘Tina.’

Blogging 48

Blogging Employee Corporate Google 48

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Earned Social Media Posts - Here's an idea: Set up a series of social media content that can be posted to your company or brand social channels. LinkedIn - LinkedIn is a powerhouse for B2B marketing.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48