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Navigating the Evolving Landscape of PR in the Digital Age

5W PR

This content can take the form of articles, videos, infographics, webinars, and more. Personalized communication and data analytics Digital PR enables personalized communication like never before. Viral content In the digital age, content can become viral overnight.

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SHIFT Archives: The Best of Q2 2015

Shift Communications

Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion. Will a blog post go viral? It’s certainly possible, using predictive analytics, to get a rough sense of what might work and what might not work, but few companies have access to that much technology and expertise. Graphic design!

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

2) Marketing analytics enable better efficiency. “In In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. 23) Analytics and emotions unite. Christine Moorman | Duke University. Note: Professor Moorman also champions The CMO Survey.

Marketing 105
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#CreativePR: Measurement and Data-Based Insights

Marketwired

Greater access to website and social analytics has given PR professionals the opportunity to create more effective strategies and better report on their outcomes. They’re meant to be a tool for business communication, not fine art or viral spectacles. This is post 5 of our 5-part #CreativePR blog series.

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How to Create an Action Plan for Your Content Marketing

PR Fuel

However, it might be worthwhile to go back and investigate your insights and analytics to see who has responded to what content. You might also consider podcasts, live broadcasts, webinars, eBooks, infographics—the list is nearly endless. Don’t ignore those timely topics, often they are the ones most likely to go viral.

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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

When done right, helpful budgeting and saving tips can go semi-viral because they’re more universal than content from the other subcategories. Create social videos and infographics. Create social-friendly videos and infographics. Infographics, meanwhile, saw twice as many shares as articles. (We’ll

Financial 111
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Guest Blogging for PR Pros

Solo PR Pro

If you’re heavily entrenched in the numbers-end of PR (like Google Analytics or mobile marketing growth stats), it’s easy to offer up your findings in a blog post. Infographics. Use a tool like Canva or tap into someone on eLance or Fiverr to turn your idea into viral magic. Back to that data.