Remove Analytics Remove Creativity Remove Infographics Remove Viral
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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

2) Marketing analytics enable better efficiency. “In In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. 23) Analytics and emotions unite. Christine Moorman | Duke University. Note: Professor Moorman also champions The CMO Survey.

Marketing 108
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#CreativePR: Measurement and Data-Based Insights

Marketwired

Greater access to website and social analytics has given PR professionals the opportunity to create more effective strategies and better report on their outcomes. In today’s most noticeable creative PR strategies, measurement and data-based insights are key. CreativePR: Measurement and Data-Based Insights Click To Tweet.

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SHIFT Archives: The Best of Q2 2015

Shift Communications

Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion. Will a blog post go viral? It’s certainly possible, using predictive analytics, to get a rough sense of what might work and what might not work, but few companies have access to that much technology and expertise. Graphic design!

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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

When done right, helpful budgeting and saving tips can go semi-viral because they’re more universal than content from the other subcategories. These numbers suggest that companies cornering the institutional finance beat are finding creative ways to tie their analysis to relevant news and trending topics people care about.

Financial 111
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What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Tip: Brands get creative and overlap hero content types. For instance, a brand may utilize datasets to create a map or infographic and pitch it together.

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The Ultimate Guide to Repurposing Content

Contently - Strategy

The stats from a recent white paper you published find new life as a shareable infographic. You don’t want your audience to feel like your content is repetitive across all channels, so you’ll need to get creative with your remixes and make sure you’re continuing to deliver value, regardless of the medium.

eBook 52
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#18: The future of storytelling in healthcare communications

NewsWhip

We meld our relationships with journalists, the art of what we do with the science, our Real Chemistry analytics, and tools like yours to allow us to tell the right stories at the right time on the right channel. So, I really doff my cap at this really creative use. And, it didn’t just tell, it showed.