NewsWhip

JUNE 10, 2021

It comes down to product launches. Risk management is a little different in that it’s kind of held together with more statistical analysis, more history. You described it as a vertical, but reputational risk can become a financial risk presumably as well. Chris: We have to be aware of everything, quite frankly.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Sentiment Analysis : Assesses whether mentions are positive, negative, or neutral. ROI: Financial return compared to PR costs. Share of Voice : Compares your brand’s mentions against competitors.

Trends 105

Trends YouTube Video Social Media 105

Prohibition

JANUARY 14, 2022

Who is responsible for managing the financial aspects of any crisis management , including dealing with any offers from crisis PR firms or expenses incurred through legal advice. The situation you face may call for such an analysis: You are aware of a problem but do not know how best to go about addressing it.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ImPRessions - Crenshaw Communications

OCTOBER 18, 2016

If a company has a very high bar for success – say, a large number of national placements for a product launch – and is only offering the firm a short-term arrangement, that likely constitutes a contract theory failure. But, then, you probably knew that. Does the contract take future unknowns into account?

Publicity 120

Publicity Product Launch Construction Exercises 120

Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. Don’t make journalists go digging for multimedia or supplemental financial data – they may decide your story is not worth the effort. Target your audience.

Media 210

Media Automotive Resources Product Launch 210

ImPRessions - Crenshaw Communications

MARCH 28, 2017

The key factors here are thorough situation analysis, competitive set, budget and target audience as part of the planning. However, like those freight company signs that warn “contents may shift,” measures for success may change as a team gets to know a product and category. ” Course-correct where needed.

Measurement 120

Measurement Study Data Agency 120

Sword and the Script

DECEMBER 20, 2022

Continued financial pressures on media companies will mean fewer journalists and less opportunity for companies to get their message out. We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement.

Marketing 187

Marketing Content Marketing Data Social Media 187