Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Critical Mention

MARCH 15, 2019

By monitoring your brand’s reputation through social media, you can keep your eye on competitors and industry news. Comparing mobile versus desktop users should be part of this analysis. Alexa Lemzy is the blog editor and customer service maven at TextMagic. If you do not use sites like Bit.ly Until next time!

Mobile 109

Mobile Social Media Marketing Media 109

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. Meltwater improves sentiment analysis. This granularity promises to provide better sentiment analysis in its media monitoring tool. Detailed briefing here. See item #2 here for more.

Data 87

Data Enterprise Survey Instagram 87

Cision

NOVEMBER 20, 2015

Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. Reputation as a destination for inspiration.

Media 120

Media Social Media Community Measurement 120

Prohibition

JANUARY 7, 2022

Crisis management is the process of dealing with an unfavourable situation that could seriously damage a company’s reputation, sales and growth. Crisis management is crucial for high-profile businesses that can be subject to serious damage to their reputation whatever the sise or scale of the crisis. Technological breakdowns.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Influencer PR has become a popular strategy for building brand reputation – the most valuable currency in today’s business world.

Strategy 370

Strategy Communications Reputation Measurement 370

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Every interaction, purchase, and share contributes to growing your brand’s reputation. You’re creating a buzz around your brand while you’re out there engaging with customers, showcasing products, and facilitating transactions. Personalized Interaction — Engage with customers personally on their accounts and yours.

Social Media 87

Social Media Media Mobile SEO 87

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. Offer exceptional and empathetic customer service.

Trends 105

Trends YouTube Video Social Media 105

Prohibition

DECEMBER 17, 2021

A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. Information technology team. Crisis communications is an important aspect to tackle as a business owner.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Social listening and analysis of news coverage on these sources will become more important to brands as they carry more weight in the trust barometer.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Mindful Marketing

JANUARY 29, 2023

Such breeches of academic integrity are apparently well-underway, as evidenced by the number of impassioned faculty conversations on the topic and by the creation of countervailing technology designed to detect AI infractions. It also undermines the integrity of the purchasing process and can damage the reputation of your company.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Sword and the Script

DECEMBER 11, 2018

Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. Television, XM Radio, Smart Things and other technologies will continue to meld with traditional digital channels and tools.”. – Marty Weintraub | Aimclear. 13) Simplifying personalization and recommendation services.

Social Media 91

Social Media Marketing Media Creativity 91