Remove Analysis Remove Crisis Remove International Remove Reputation
article thumbnail

PESTLE analysis: a new tool for your PR toolkit

Onclusive

Welcome back to our blog series about managing your corporate reputation with PESTLE analysis! What is PESTLE analysis? PESTLE analysis is a tool that allows you to see and understand the macro environment of your organization or business from multiple perspectives. Why use PESTLE analysis for PR. Social factors.

Analysis 370
article thumbnail

How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. How can a CEO affect corporate reputation?

article thumbnail

Book Review: Communicate in a Crisis

Wadds Inc.

A review of Communicate in a Crisis by Kate Hartley. When is a crisis a major threat, and when is it just a Twitter storm? Communicate in a Crisis by Kate Hartley sets out to answer that question. No-one should be surprised that “perma-crisis” was declared Oxford English Dictionary word of the year 2022.

Crisis 98
article thumbnail

Service Spotlight: Reputation Audit…What? Why?

Reputation Us

Reputation is what others say (or don't say) about you. We invite you to explore the ReputationUs tailored REPUTATION AUDIT for your company. We get it…looking underneath the hood of your operations to find reputational risks and vulnerabilities can be daunting. public, media, social) reputation. Are you listening?

article thumbnail

“Post Truth.” Navigating Misinformation and Managing Reputations

Reputation Us

If we can’t trust journalists from reputable media outlets, scientific studies, doctors, the government, the education system, marketing, or previous generations, who can we trust? Misinformation can mean representing an opinion as a fact, such as referencing an editorial or expert analysis. How Real is your Reputation?

article thumbnail

The Do’s and Don’ts Of Handling A PR Crisis

Flack's Revenge

Your company’s hard-won reputation is an immeasurable asset. A PR crisis could ravage your reputation, and any number of potential developments can trigger one. There are ways to reduce the impact of a PR crisis, the best of which is to prepare for one. What to Do During a PR Crisis. This post is by David H.

Crisis 120
article thumbnail

The 22 Responsibilities of PR and What They Entail

Onclusive

Media Monitoring & Analysis In today’s data-driven environment, it’s essential to monitor and analyze any content that hits or publishes. Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. How do you know what’s working?

Training 195