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Offleash Celebrates 20 Years


By Robin Bulanti and Julie Tangen Twenty years ago, Joanna Kulesa made her mark on Silicon Valley, launching a unique high tech PR agency model unbound by convention. LinkedIn, the iTunes store, the Safari browser, and Skype were launched. Think of all the technology innovation we’ve witnessed over the past two decades.

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How to Maintain Relationships With Journalists During the Pandemic


Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. And always be ready with a backup plan if the technology fails. If you’re offering an interview, then be prepared to use whichever platform the journalist prefers.

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No Going Back After COVID — Communications Trends for 2021


Now that everyone is getting used to Zoom, Skype, Microsoft Meetings and other technologies, the ability to deliver engaging, interactive internal and external events and presentations will be elevated. Valerie Di Maria is principal at the10company , a strategic marketing and communications agency.

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Break These PR “Rules of Engagement”

ImPRessions - Crenshaw Communications

Face it, the typical client-agency relationship can sink into a routine that, over time, becomes a little too comfortable. Companies partner with PR agencies to add value to their business, and that means offering new ideas and innovative ways of looking at the organization’s challenges and goals. Not convinced?

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Bucking the Valley Startup Trend

Shift Communications

A report from the Progressive Policy Institute earlier this year detailed how the startup economy has spread in the past decade due to various factors including technology, economic dynamism and the job growth potential associated with startups. Let experience and skill sets guide your agency search, not just the local zip code.

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A Story So Common, Yet So Unique – WFH

The Hoffman Agency

I was ecstatic to report the good news to everyone around me, for the first time in months, it felt like 2020 wasn’t doomed after all – I got the fall PR internship at The Hoffman Agency! Moreover, if this year has taught us anything, it is that our worlds are still functioning only because of technology. Taking Measurements.

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Across the Generational Divide: Two Marketers’ Perspectives

Deirdre Breakenridge

We work at a digital marketing agency focused on data-driven performance media—programmatic advertising, PPC, SEO and more—and our clients rely on us for out-of-the-box thinking. And was narcissism correlated with the exploding use of digital technology? Can technology bring the generations together? So, we decided to find out.

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