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How to Maintain Relationships With Journalists During the Pandemic


Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. If you’re offering an interview, then be prepared to use whichever platform the journalist prefers. And always be ready with a backup plan if the technology fails.

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Five Quick and Easy Ways to Show #PR Thanks

Deirdre Breakenridge

Even just a little time each week to share thoughts with a student via Twitter or to schedule a Skype “coffee” chat is a fantastic way to show thanks. She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work.

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Coming Full Circle – From Tech PR and Back Again

Shift Communications

You might have called me a bit of an untraditional candidate when I interviewed, having spent many years in PR at a small, Catholic liberal arts and sciences college. I began my career in agency tech PR in 1999 during the dotcom boom. Suggest a Skype here and there. The results were national, brand defining coverage. .

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The Craft of Creative Writing


Dani’s philosophy resonated with me as taking risks is a core value of our agency. Technology. While taking breaks can free the mind, I find it best to shut down email, iMessage, Skype, social media, etc. In the scenario above, our team took a risk and changed the way funding news was traditionally communicated. Why not now?

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How I 1st-Drafted an 87,000-Word Self-Help Book over 46 Days in 2018*


Having downed tools on 28 December, I picked them up again on 5 January, and limbered up for a few days: A: What technology would I use to write the book? I swithered between doing interviews for the book and not, building out some sections in my mind, reducing others. This list was endless. I’d appreciate that.

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