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No Going Back After COVID — Communications Trends for 2021


The effects will be felt this year and beyond and fuel the10company’s top 10 2021 communications trends, each with significant implications for companies and executives: 1. Internal communication goes beyond the employee. Communications will play a key role in promoting the vision and programs. Empathy is essential.

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Offleash Celebrates 20 Years


By Robin Bulanti and Julie Tangen Twenty years ago, Joanna Kulesa made her mark on Silicon Valley, launching a unique high tech PR agency model unbound by convention. LinkedIn, the iTunes store, the Safari browser, and Skype were launched. Think of all the technology innovation we’ve witnessed over the past two decades.

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How to Maintain Relationships With Journalists During the Pandemic


For communicators, that means nearly everything you thought you knew about interacting with the news media has been turned upside down. Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more.

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Break These PR “Rules of Engagement”

ImPRessions - Crenshaw Communications

Face it, the typical client-agency relationship can sink into a routine that, over time, becomes a little too comfortable. Companies partner with PR agencies to add value to their business, and that means offering new ideas and innovative ways of looking at the organization’s challenges and goals. Not convinced?

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Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

As a parent you feel relieved, empowered and thankful to have a doctor that is open to communicating with her patients online , instead of feeling left to blindly search on Opportunity : The doctor-patient relationship (and quite frankly any relationship) relies on communication. News Health article. Benefits v.

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Five Quick and Easy Ways to Show #PR Thanks

Deirdre Breakenridge

If you’re in PR and communications, here are five quick and easy ways to show your colleagues, peers and industry professionals that you’re thankful. Even just a little time each week to share thoughts with a student via Twitter or to schedule a Skype “coffee” chat is a fantastic way to show thanks.

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Working from home isn’t all it’s cracked up to be–and the COVID outbreak will prove it

Communications Conversations

You can have all the technology in the world, but you can’t read full body language on Zoom. I can’t see my boss’ look on her face on Skype. It’s the same reason agencies want to get on a plane and go see their clients each quarter. Yes, some work can be done remotely.

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