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Why Now Is the Time to Invest in Earned Media

Sword and the Script

In this guest post, Rudi Davis, Head of Agency at Intelligent Relations, argues organizations should focus on earned media during a recession because it has credibility and a low relative cost with high impact. Do you want to have an interview with her?” Also, during a recession, buyers are more cautious about spending money.

Media 171
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SeeDepth Masters In Marketing Interview: Author And Marketer Drew McLellan

Mindful Marketing

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. The agency specializes in B2B financial services industries. Drew also owns and runs Agency Management Institute (AMI), which offers agency management training and consulting.

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Public relations and professionalism: work to do to realise full potential

Stephen Waddington

There’s little to distinguish it from the career path into hairdressing or estate agency. This data in each case has been collected by a third-party research agency. Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies.

Publicity 167
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Behind the Headlines With Rich Oppel

Cision

Your story is worthless if you can’t get anyone to care about it. Before you pitch a journalist, you must think about how your story adds value for your audience. You recently joined Crosswind Media & Public Relations as a senior advisor for media strategy and management. How did you make the switch from journalism to PR?

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PR Rock Stars: Minnesota Timberwolves’ and Lynx’s Kirsten Wenker

Communications Conversations

This is what led me, in some ways, to interview our Rock Star today: Kirsten Wenker. How and why did you get into sports PR after a number of years on the agency side? My goal was always to find my way into sports PR (I’m sure every agency I’ve worked for can testify to me constantly seeking out those sports related opportunities!),

Sports 113
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We need to tell the hard truths – Ed Harrison

Ethical Voices

We talk about being an agency for change makers. I’ve been an agency guy pretty much my entire professional life. I’ve been an agency guy pretty much my entire professional life. Inkhouse is the fourth agency I’ve been at and I dare say my favorite one. I could talk about it for hours.

Ethics 105
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Behind the Headlines With Rachel Madden Johnson

Cision

In this interview, Rachel discusses why you need to build trust with the media, how to create a global communications campaign and how to drive conversations on social media. I’m really excited about the variety of clients and projects I’ll have the chance to manage. How did you get your start in PR?