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When A Privacy Breach Is A PR Crisis: How To Avoid It

ImPRessions - Crenshaw Communications

Experts tend to divide negative events into two groups. In the first group are bad things inflicted on an organization by external forces or criminal actors, like a weather disaster or a product tampering. The best privacy crisis is the one that doesn’t happen, of course. Have a digital media policy.

Privacy 120
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Dawn of the Intelligently Automated Agency

PR 20/20

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. Career paths will evolve.

Agency 84
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Want To Work In Tech PR? Here Are 5 Questions

ImPRessions - Crenshaw Communications

Filling PR agency positions is harder than in the past, when press relationships, networking ability, and writing chops were all that mattered. Specialized agencies have specialized needs. Take my agency; we focus on tech PR, with a particular focus in B2B technology. Are you on Twitter? This seems like a dumb question.

B2B 159
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15 Social Media Trends to Follow in 2019

Critical Mention

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. For this reason, a lot of businesses started hiring professional writers or writing agencies to craft unique content strategies and deliver compelling social media posts. Closed groups. Closed groups.

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How To Write A Rock-Solid PR Plan

ImPRessions - Crenshaw Communications

Prioritize your audiences, from customers to stakeholder groups that may include employees, funders, distribution partners, and others. When GDPR was approaching, tech PR teams were sure to pitch their data privacy experts for bylines and expert commentary. See this earlier post for tips on knowing when to bring in an agency.

Writing 136
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15 Social Media Trends to Follow in 2019

Critical Mention

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. For this reason, a lot of businesses started hiring professional writers or writing agencies to craft unique content strategies and deliver compelling social media posts. Closed groups. Closed groups.

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How to Generate Leads From Social Conversations

Cision

I know from personal experience that a LinkedIn Group discussion comment which dared those who read it to prove the ROI of social was coming from a marketing consultant who had no experience in social yet had a client who was looking for social media expertise.

How To 198