about press 
Doctor Spin
OCTOBER 16, 2023
Some “digital PR” agencies have focused on practices like link-building, DA (domain authority) mapping, and webmaster outreach. Unfortunately, some agencies began equating digital PR with basic SEO practices to pursue tangible results, which many thought would be “easy wins.” Digital PR is not link-building for SEO.
Sword and the Script
JUNE 6, 2017
The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. If dynamics of clients and agencies are likened to relationships, it’s the effective integration of these two perspectives that often make a meaningful difference. 1) You spent a long time at an agency and then when in-house.
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Shift Communications
JULY 5, 2016
We might be able to get a story about our company placed in a publication, but in that vast sea of content, no one is paying attention. Consider this recent story: Minor League baseball reports from the Associated Press are now machine-generated. By 2021, we may be publishing 18 million stories per month. We are well past Mark W.
Presspage
APRIL 1, 2019
PR is all about situating your brand within the bigger picture. If you want to look at each of these factors in more depth, check out our free PR Plan ebook. Press releases. PR teams commonly allocate budgets for tools, (paid) channels, events, and agencies. Assessing the situation. Setting up goals and objectives.
The Resolution Blog
OCTOBER 15, 2019
This means their targets are often business press and they have to show how knowledgeable and trustworthy they are rather than being able to be quirky or cheeky. We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. just a bit boring. Key Takeaway?
Sword and the Script
JANUARY 27, 2015
It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. That’s my take on a marketing campaign that Shift Communications is running to promote an eBook: Paid Earned Owned Shared: The Media Recipe for Audience Conversion.
Public Relations Sydney
NOVEMBER 2, 2014
Do you have an exciting announcement to make about your company? A media release is one of the most effective ways of providing information to media outlets and it is often the first thing that comes to mind when thinking about public relations. Or perhaps you want to pitch a story to a journalist or publication? Contact us today.
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