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Crisis Management for B2B Tech Companies: A PR Perspective

5W PR

This document serves as a guide, outlining the course of action during a crisis. This could involve security shortcomings, intellectual property theft, service disruptions, or even a poorly received product launch. Remember, a crisis management blueprint is a dynamic document.

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Why a business case may be the missing key to securing your PR budget

Onclusive

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few.

Resources 195
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Voice as the Next Tool

5W PR

As such, the tone would be expected to be exciting for a product launch while empathetic toward an unhappy customer. Document Everything. The post Voice as the Next Tool appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. Be sure that the tone matches the message and hopes for a reaction.

Tools 88
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What Public Relations Can Take From Contract Theory

ImPRessions - Crenshaw Communications

What does the recent Nobel Prize have to do with good public relations agency business practices? If a company has a very high bar for success – say, a large number of national placements for a product launch – and is only offering the firm a short-term arrangement, that likely constitutes a contract theory failure.

Publicity 120
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The Anatomy of a Press Release: Types, Templates, and Examples

Buzzstream

We recommend using someone on the PR team, whether internal or with an external agency. Additional Sections for Launches, News, Events, and Reports In addition to the essential elements mentioned above, here are some other specific sections to include based on the type of press release. There is also a clear CTA to learn more.

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Make PR Measurement A Priority

ImPRessions - Crenshaw Communications

” This enables teams to better identify what works and what doesn’t, creating more fruitful agency-client partnerships. More PR agencies today are designating a measurement guru on its team to own analytics. That’s a goal we can all get behind. Take, for example, just how hot Domino’s Pizza is today.

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15 Steps to Build Your Performance-Driven Marketing Plan

PR 20/20

>> Related read: Point Pricing: The Story of How We (Finally) Eliminated Hours from Marketing Agency Pricing. There are technology solutions that offer robust reporting and visualizations, but for many businesses, a straightforward Excel document or Google Drive spreadsheet with charts is a solid start.