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Why a business case may be the missing key to securing your PR budget

Onclusive

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few.

Resources 195
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Voice as the Next Tool

5W PR

As such, the tone would be expected to be exciting for a product launch while empathetic toward an unhappy customer. Document Everything. The post Voice as the Next Tool appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. Be sure that the tone matches the message and hopes for a reaction.

Tools 88
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What Public Relations Can Take From Contract Theory

ImPRessions - Crenshaw Communications

What does the recent Nobel Prize have to do with good public relations agency business practices? If a company has a very high bar for success – say, a large number of national placements for a product launch – and is only offering the firm a short-term arrangement, that likely constitutes a contract theory failure.

Publicity 120
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Make PR Measurement A Priority

ImPRessions - Crenshaw Communications

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. ” This enables teams to better identify what works and what doesn’t, creating more fruitful agency-client partnerships. That’s a goal we can all get behind.

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15 Steps to Build Your Performance-Driven Marketing Plan

PR 20/20

The evaluation phase gathers intelligence into historical performance, technology infrastructure, success potential, marketing assets, competitors, industry trends, and resources. >> Related read: Point Pricing: The Story of How We (Finally) Eliminated Hours from Marketing Agency Pricing. Evaluate (Steps 1 – 2).

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Is a Mobile App a Medical Device? The FDA Clears Things Up with “Yes,” “No,” and “Maybe” on mHealth solutions

ISEBOX

But that’s just what the agency did with its recent on “ General Wellness: Policy for Low Risk Devices. ” Still, we all know how pharma tends to move at a glacial pace when it comes to innovative technology, and mHealth certainly does fall within that category. Read Time: 2 minutes.

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