Remove Agency Remove Definition Remove Interviews Remove Newspapers
article thumbnail

An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. This is reflective of a traditional view of public relations.

article thumbnail

The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech stack. This interview has been edited for length and clarity. Darika: Definitely. Darika: Yeah, definitely. Darika: Definitely.

Data 176
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Your client is accused of price gauging, now what? – Scott Brooks

Ethical Voices

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. And between there I had a couple of years at an agency here in Knoxville. But as a client of that agency, we were kind of bound to help them at least explain, if not defend…and that was a real issue.

Ethics 89
article thumbnail

Lin Pophal on the Evolving Role and Field of PR

Flack's Revenge

I also learned about Lin’s agency work at Strategic Communications ; and that she teaches, and has written quite a few books on PR and marketing. I definitely think that it is. ” Run an ad in a newspaper and it needs to be labeled as an ad. Agreeing to an interview and then becoming a no-show.

Pitching 174
article thumbnail

Behind the Headlines With Holly Beverly

Cision

In this interview, Holly shares her thoughts on the effect of technology changes on the entertainment industry, the need for new and innovative content and the importance of connecting with your industry’s influencers. What is it like to now move to an agency? Are you providing them with the content they are looking for?

article thumbnail

What reputational lessons can we learn from the recent Beckham documentary?

PR in High Definition

In this pre-social media age, newspapers ruled the roost. People went down to the local shop to get their daily newspaper, complete with some clever (and many not so clever) headline puns slapped on the front page. However, social media platforms are now the town square.

article thumbnail

It Is About Helping People – Sandy Young

Ethical Voices

She has spent her career in PR agencies with a penchant for crisis communications. That in itself could probably be a whole other episode, but I definitely told them that was incorrect. I started my PR career interning at The McCray Agency in San Diego and ended up graduating early to start my PR career there.

Ethics 50