PR in High Definition

JULY 21, 2020

Six former employees of eBay possibly took these messages as direct instructions and all have been arrested. The details of the case are in the press release and will be unfolding in a court room drama in Boston and New York very soon, and may I remind all readers that the defendants are innocent until proven guilty.

Reputation 77

Reputation Employee Film Internal 77

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. According to the announcement, Linkfluence earned about $20 million in sales in 2020. Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris.

Media 106

Media SEO Analytics Analysis 106

Waxing UnLyrical

MAY 15, 2018

If they’re not currently engaged with an agency, most communicators have either had an agency relationship in their past or can look forward to having one in the future. When it comes to hiring an outside agency, 54% said they brought an agency on board when they needed an extra set of hands. The Latest & Greatest.

Survey 74

Survey Industry Communications Corporate 74

PR in High Definition

JULY 31, 2020

Six former employees of eBay possibly took these messages as direct instructions and all have been arrested. The details of the case are in the press release and will be unfolding in a court room drama in Boston and New York very soon, and may I remind all readers that the defendants are innocent until proven guilty.

Reputation 62

Reputation Employee Film Internal 62

Ethical Voices

AUGUST 22, 2022

Why don’t you tell us a little bit more about yourself and your career? After my time there, went on to Ogilvy, a very large global PR agency specializing in tech, before I founded Volume PR. After my time there, went on to Ogilvy, a very large global PR agency specializing in tech, before I founded Volume PR.

Ethics 75

Ethics Communications Agency Technology 75

Maxim Behar

OCTOBER 15, 2023

Host: Why is there actually such a connotation in society that PR is more about distorting the truth? We were advising them on how to present themselves to the media, to their employees, and to the public. When I did a big survey about 30 out of 100 of my colleagues around the world thought it was an evolution, not a revolution.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Press releases have always essentially been a “paid placement.” Traditional press release distribution.

Software 122

Software Case Study Advertising Advertising 122

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. While a media kit is a collection of information about the brand, not all media kits will look the same. Links to, and excerpts from, press releases and big announcements that the company has made.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

AUGUST 6, 2019

For reference, I’m tracking 27 different vendors and if you work a vendor, this page has everything you need to know about how to get tracked, how this works, and how to get in touch to share news and views. TrendKite was founded by a former Meltwater employee and developed a modern and competitive approach to media monitoring.

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

APRIL 27, 2019

So, what’s PR to do about it? 65% of journalists said audience metrics have changed the way they evaluate stories”; additionally, “43% of journalists globally reported their organization’s primary measure of success for their content is readership or viewers.”. 2) Key PR considerations about influencer marketing. Volume of work.

Survey 93

Survey Journalism Study Pitching 93

Frederik Vincx

DECEMBER 11, 2015

And what about LinkedIn posts? The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Are you up to speed?

How To 60

How To Software System Employee 60

NewsWhip

MAY 27, 2021

In the digital age the rules for reaching an audience change almost constantly, but agencies are rising to the challenge of high expectations for content on newly emerging channels.?. Maybe Becky, before we begin, you can tell us about the change from W2O to Real Chemistry, and if that’s more than just a name change? Becky: 100%.

Healthcare 78

Healthcare Storytelling Communications Local 78