about press Agency Definition Employee Measurement 
Sword and the Script
MARCH 26, 2019
I once worked with an agency team that had placed a client in the Wall Street Journal. That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement. 8) Employee engagement surveys: 36%.
Sword and the Script
JANUARY 3, 2023
We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?
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5W PR
JULY 15, 2020
A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. While a media kit is a collection of information about the brand, not all media kits will look the same. Links to, and excerpts from, press releases and big announcements that the company has made.
Mindful Marketing
FEBRUARY 15, 2017
Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? And it is, but it definitely comes at a cost. And unless you’re tracking and measuring their performance, that cost can quickly become a money pit. That depends.
Sword and the Script
MAY 11, 2019
PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Quality referral traffic from press releases.
Cision
MARCH 17, 2016
Ed James, president/PR at Anthemic Agency, stresses the importance of understanding a brand’s needs to create a successful PR strategy. In this interview, he discusses what the agency has planned for its newest client Haufe, how he measures success and why employees are key to improving a brand’s communication.
Sword and the Script
MARCH 1, 2022
One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Press releases have always essentially been a “paid placement.” Traditional press release distribution.
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