Shift Communications

JULY 19, 2017

s PR reps/trusted advisors/crisis comms ride-or-dies, deny the fire of its resources we shall. 1 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. In this five part blog crisis management series, we’ll walk through how we would work with our pretend client, G.W., Emily Mong.

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Case Study Crisis Management Crisis Study 118

Shift Communications

OCTOBER 26, 2017

We will need to work with the CDO for data storage, processing, analysis, and delivery to stakeholders, especially in larger organizations. cta] The post IBM CDO Strategy Summit Roundup appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.

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Strategy Government Data Analysis 109

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? We public relations professionals, whether in house at a brand or at an agency, must take ownership of our audiences. What does the public relations industry have to look forward to in 2017? Content Shockwave.

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Trends Publicity Analytics Software 83

Shift Communications

FEBRUARY 22, 2016

To defeat obfuscation , we search for additional data. What data is a crafty politician hiding? Services like Kaggle Datasets and Data.gov provide rich resources for us to supplement the data we’ve been given with additional context. What else could we find to complete our puzzle? Interference.

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Data Analytics Analysis Examples 60

Shift Communications

JANUARY 25, 2016

This was when Sheridan and his business partners decided to start a business blog where they would become a resource for customers and potential customers. Content marketing is no longer an untapped resource, and was far more effective during the inception of River Pool’s now famous blog. Savannah Whitman. Marketing Coordinator.

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Content Marketing System Google Data 60

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. So, I became a “10x” resource. A 10x resource is considered a T-Shaped person. Now you need a team to work harder, better, faster, and stronger. You need a 10x Marketer.

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Data-Driven PR Marketing How To Engineering 60

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. So, I became a “10x” resource. A 10x resource is considered a T-Shaped person. Now you need a team to work harder, better, faster, and stronger. You need a 10x Marketer.

Data-Driven PR 60

Data-Driven PR Marketing How To Engineering 60

5W PR

JUNE 6, 2022

That’s why companies need to keep track of the right journalists and outlets because otherwise, they end up wasting their time and resources. The public relations industry has already started moving toward a more data-driven approach in terms of choosing strategies and creating campaigns.

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Trends Data SEO Consumer 88

Shift Communications

JULY 28, 2017

Depending on time resources and budget constraints, your exact targeting will vary. When we export the raw data from this graph and rank by eigenvector centrality, we see a few potential influencers that standout: Now that G.W. All outbound communications, including paid media, should align with your overall crisis messaging strategy.

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Case Study Crisis Study Strategy 92

Shift Communications

FEBRUARY 13, 2017

We do care how many video views we obtain, as well as completions, in the sense that if this number is zero, our video was a waste of time and resources. cta] The post How to Measure the Success of Video Communications appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Video Metrics.

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Video Measurement Communications How To 117

Shift Communications

APRIL 23, 2015

Many times, I’m asked by younger communicators what skills they should concentrate on as they finish their degree or begin seeking an agency role. By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe.

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Communications Analytics Infographics Data-Driven PR 60

Shift Communications

DECEMBER 27, 2016

Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. USE IBM WATSON ANALYTICS FOR ADVANCED SOCIAL MEDIA INSIGHTS.

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Infographics Analytics Data-Driven PR Data 68

Shift Communications

OCTOBER 2, 2017

Data scientists, to build predictive models from our data. Data-driven PR professionals, to take the models and turn them into programs of action for our brands and clients. Very few organizations have the resources and capabilities to hire all three classes. Christopher S.

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Analytics Data-Driven PR Software Enterprise 112

Shift Communications

OCTOBER 31, 2016

Manual media monitoring and reporting is time-consuming, expensive, and often a waste of resources and human talent. At World of Watson, IBM data scientists demonstrated the latest technology solutions for delving through millions of papers, articles, and data to find hidden patterns and powerful insights.

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Analytics Data Analysis Technology 60