Agency, Data-Driven PR, Measurement and Trends

What is Data-Driven PR, Part 3: Defining Data

Shift Communications

NOVEMBER 21, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR

Data-Driven PR Data Measurement Trends

Embracing the Data-Driven PR Future (And Math)

Shift Communications

FEBRUARY 3, 2015

As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. To explore why this is important, let’s look at an example of how data helps PR get press for clients.

Data-Driven PR

Data-Driven PR Data Software Analysis

Public Relations Job Trends in Tech and Beyond

Onclusive

MAY 10, 2017

With this misconception of glamour comes a general misunderstanding about the industries that require PR acumen, average salaries for various PR roles, and the best states in which to pursue careers in PR. That said, here are 10 PR industry job trends, including some data sourced from the U.S.

Trends

Trends Publicity Data-Driven PR Government

Top Public Relations Trends in 2018: Introduction

Shift Communications

DECEMBER 4, 2017

In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. If there’s one theme that unifies all the trends, it’s acceleration. Disruption happens to industries measured in weeks and months rather than years or epochs. The 2018 PR Mega-Trends.

Trends

Trends Publicity SEO Advertising

What is Tech PR? PR strategies that sell your tech brand

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. It requires an understanding of the audiences and industry trends, as well as excellent copywriting skills. 3d hands holding a cell phone and pointing to the screen. neon lights. neon lights.

Strategy

Strategy Brand Branding Technology

Three Public Relations Mega-Trends in 2017

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out. Want to find out what’s trending on Instagram so you can adapt your own Instagram strategy?

Trends

Trends Publicity Analytics Software

20 PR and Marketing Predictions for 2022

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. PR grows more in demand. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Data-driven PR.

Marketing

Marketing Content Marketing Social Media Employee

This Is How PR Influencers Think You Should Be Using Data

Onclusive

AUGUST 15, 2017

The PR metrics and PR data that are available to us today can help us do just that, but dealing with analytics is still a little scary to a lot of communicators. Being a good communicator doesn’t mean you can’t be data-driven. Why is this the case?

Data

Data Data-Driven PR Analytics Measurement

Much to Loathe About Programmatic Thinking

Shift Communications

MARCH 17, 2015

Automated marketing technologies rely heavily on the mimicry of the masses in social spheres to measure efficacy and the resonance of company messages in the market. Data-driven PR does not equate with programmatic thinking. Data-driven is just that—information drives the direction, moves us forward.

Data-Driven PR

Data-Driven PR Data Technology Print

How to Build a Data-Driven Public Speaking Program

Shift Communications

JUNE 8, 2015

Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. Measurement. What’s the goal?

Data

Data Publicity Data-Driven PR How To

B2B Marketers: Even more data is coming, are you ready?

Shift Communications

FEBRUARY 4, 2015

The world seems awash in data with trends like IoT, wearables and big data dominating the headlines. They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible.

B2B

B2B Data Data-Driven PR Enterprise

Recipes: The Missing Ingredient in Many Food PR Content Marketing Mixes

Shift Communications

OCTOBER 24, 2017

While product trials and demos can whet an editor’s appetite for a story, recipes are rich content that can both maximize PR campaigns and drive measurable business results in multiple ways. according to Google Trends. Just look at the seasonal spikes in generic “recipe” search traffic over the last 5 years in the U.S.

Content Marketing

Content Marketing Marketing Google Trends

Reenergizing the PR Planning Process

Shift Communications

JUNE 25, 2018

Every quarter to six months, we work with clients to create a new PR plan for the following quarter or remainder of the year. If you’ve been working in the PR business long enough, the PR planning process can become rather formulaic, especially if you’ve worked with the client over a long period of time. Amanda Munroe.

Analysis

Analysis Conference Data Exercises

Owned Content: Calculating Success

Shift Communications

AUGUST 25, 2017

For example, analyzing top-performing posts within an industry will uncover apparent trends. How can all of this be measured and analyzed? SCALE is a cloud based software designed to close the data gap when analyzing how well content performs. Data-driven approaches are proven to provide the best results.

Data

Data SEO Guidelines Advertising

PR and the Marketing Technology Skills Gap

Shift Communications

MAY 3, 2016

We also installed a policy as an agency that each team can go “heads down,” where we set aside dedicated time to keeping up on key trends. This was reinforced when we recently hosted a set of local university PR students for a half day round robin with agency leaders. But it doesn’t stop there…. Share the Knowledge.

Technology

Technology Marketing eBook Training

Latest PR Trends

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. This consumer-focused trend has become a lot more popular as of late, and it gives way to a lot of public relations opportunities for companies.

Trends

Trends Data SEO Consumer

State of Social Media Q3 2015: Facebook has 1.5 billion people

Shift Communications

NOVEMBER 5, 2015

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. The only region that weakened was the EU. Christopher S.

Facebook

Facebook Social Media Mobile Video

State of Social Media Q3 2015: Facebook has 1.5 billion people

Shift Communications

NOVEMBER 5, 2015

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. The only region that weakened was the EU. Christopher S.

Facebook

Facebook Social Media Mobile Video

State of Social Media Q3 2015: Facebook has 1.5 billion people

Shift Communications

NOVEMBER 5, 2015

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. The only region that weakened was the EU. Christopher S.

Facebook

Facebook Social Media Mobile Video

Does social media sharing matter?

Shift Communications

JUNE 22, 2015

The slope of the line is measured with a term named R-squared. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. R-squared is.61; 61; if you take the square root of r-squared, you get an r-value, which in this case is.781. Christopher S. Vice President, Marketing Technology.

Social Media

Social Media Media Data LinkedIn

What’s the New “Norm” for B2B Marketing?

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

B2B

B2B Marketing Construction Analytics

The Top 5 Skills That Young (And All) Communicators Should Develop

Shift Communications

APRIL 23, 2015

Many times, I’m asked by younger communicators what skills they should concentrate on as they finish their degree or begin seeking an agency role. By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe.

Communications

Communications Analytics Infographics Data-Driven PR

What is the value of an impression?

Shift Communications

SEPTEMBER 20, 2017

One of the most common PR measurement questions we receive is, “What is the value of an impression?” Why do we measure impressions? Here’s a simple way to do so: measure how often people search for you by name. Measure Perception Through a Survey. ” The short answer: nothing. Christopher S.

Analytics

Analytics Measurement Software Survey

What is the value of an impression?

Shift Communications

OCTOBER 19, 2015

One of the most common PR measurement questions we receive is, “What is the value of an impression?” Why do we measure impressions? Here’s a simple way to do so: measure how often people search for you by name. How else could you measure awareness and perception? ” The short answer: nothing.

Analytics

Analytics Measurement Software Advertising

Public Relations Today

What is Data-Driven PR, Part 3: Defining Data

Embracing the Data-Driven PR Future (And Math)

Trending Sources

Public Relations Job Trends in Tech and Beyond

Top Public Relations Trends in 2018: Introduction

What is Tech PR? PR strategies that sell your tech brand

Three Public Relations Mega-Trends in 2017

20 PR and Marketing Predictions for 2022

This Is How PR Influencers Think You Should Be Using Data

Much to Loathe About Programmatic Thinking

How to Build a Data-Driven Public Speaking Program

B2B Marketers: Even more data is coming, are you ready?

Recipes: The Missing Ingredient in Many Food PR Content Marketing Mixes

Reenergizing the PR Planning Process

Owned Content: Calculating Success

PR and the Marketing Technology Skills Gap

Latest PR Trends

State of Social Media Q3 2015: Facebook has 1.5 billion people

State of Social Media Q3 2015: Facebook has 1.5 billion people

State of Social Media Q3 2015: Facebook has 1.5 billion people

Does social media sharing matter?

What’s the New “Norm” for B2B Marketing?

The Top 5 Skills That Young (And All) Communicators Should Develop

What is the value of an impression?

What is the value of an impression?

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