Stephen Waddington

MAY 9, 2020

The nature of organisational conversations depends on how both they and their customers have been impacted by the crisis. Businesses in lockdown The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport. The Bigger Picture is a photographic and video agency in the North East of England.

Brand 157

Brand Branding Travel Crisis 157

5W PR

JUNE 15, 2020

Depending on the severity of the PR crisis, it could take some significant action to woo customers and fans back into the proverbial trust circle. For retail brands, this might include special offers, new discounts, and a more proactive customer service process that shows customers they’re appreciated and important.

Crisis 113

Crisis Digital PR Retail Reputation 113

Stuart Bruce

JULY 15, 2014

For example, last autumn, an initiative by British Gas, which is owned by FTSE 100 group Centrica, to use its Twitter account to promote customer service was greeted by hundreds of tweets pouring scorn on the company’s decision to raise energy prices ahead of winter.”.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Communications Conversations

SEPTEMBER 12, 2017

It’s been used in countless agency pitches. And, it’s been used (to death) in signage by retailers, restaurants and media. .” It’s a phrase that’s been ubiquitous since social media blew up in 2007-2008. It’s been used in marketing campaigns. And, as of Sept.

Retail 0

Retail Social Media Customer Service Twitter 0

Cision

MARCH 13, 2017

Social media has always been recognized as a strong customer service facilitator. Here’s a great example of how customer complaints and feedback can be converted into marketing: “Apple responds to people’s tweets with entire commercials” – via Mashable. Bank on Social for SEO & PR.

SEO 229

SEO Social Media Tools Google 229

5W PR

OCTOBER 24, 2019

Though consumer shopping has seen a bit of a downturn in recent years, retail is still a strong performing sector year after year as shoppers get into the gift-giving spirit. Digital marketing comes heavily into play around the closing part of the year as consumers gear up for the holiday season.

Facebook 60

Facebook Tools Advertising Advertising 60

Prohibition

DECEMBER 9, 2021

Will your customer service team receive an increased amount of calls, what about your website and social media channels? Your social media team might already have something for responding to customer service issues. It should be someone with authority to speak on what has happened. Who is monitoring those?

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Rock the Status Quo

MAY 18, 2015

In fact, some use it as their primary lead generation tool or a valued revenue stream , and the PR agency or employee that can generate active leads is an extremely valuable part of the team. Customer service, chain retail storefronts, human resources, there are many rich opportunities to be more visible to those who might buy that product.

Publicity 100

Publicity Trade Shows Google Twitter 100

PR 20/20

SEPTEMBER 17, 2019

Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Build a Better Agency Summit. This event is created for leaders or owners in small to mid-sized agencies.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

MAY 14, 2016

That day, I became a lead and one that converted the old fashioned way: retail foot traffic. Likewise, when experiencing good customer service, 75 percent are likely to share about a good experience and 70 percent are more likely to use a brand’s product or service.”. Content, Local Search and Leads. Did you know?

Marketing 60

Marketing B2B Local Customer Service 60

Waxing UnLyrical

MAY 2, 2013

Some of the best sources for finding keywords and phrases are the people who interact with your customers on a daily basis. Whether those are sales people, account managers, customer service, or retail workers, they are the people who are continually interacting with your customers.

Blogging 111

Blogging SEO Web Google 111

Waxing UnLyrical

DECEMBER 20, 2012

Have a product, service, business that will make it more natural for people to find you as they are conducting searches. In our case, the client is not a coffee shop or retailer, so this is a real challenge until they have greater name recognition. What about organic growth? Since I have no additional support, I am finding growth hard.

Community 93

Community Facebook How To Web 93

The Stalwart Blog

APRIL 26, 2020

Dave Oates: When I went to the private sector about 20 years ago, I started as a promotional PR guy working for a couple of agencies. In addition to that, I’m helping some retailers who are having to lay off staff and convert a lot of their business online, even more so than they had before and communicating that to the public.

Crisis 78

Crisis Local Facebook Social Media 78

Cision

OCTOBER 16, 2017

So, the things we’ll see in the market, you know, if it’s a retailer were seeing things like, “Well could you help us with driving some more traffic for shopping cart conversions?” As an example. Or, if it’s in B2B, “How might some of these initiatives help drive a demand generation program?”

Media 202

Media Storytelling Technology Data 202

MaccaPR

FEBRUARY 10, 2015

And, back in 2012, Swift pre-released her ‘Red’ single, “We Are Never Ever Getting Back Together” via a Google+ hangout with fans and a live Web chat, which launched a full two months before the CD dropped at retail. When did you last ask customers to send you images of your product in use? So is it time to "Shake It Off”?

Social Media 48

Social Media Marketing Media YouTube 48

Waxing UnLyrical

NOVEMBER 24, 2010

One of the most high profile WOM agencies globally is an outfit called 1000heads. Especially outside of the social media sphere, where they are often lumped with other social media or digital agencies? Will WOM become an integral part of an increasingly integrated communications offering from all agencies? How many heads?

Travel 79

Travel Case Study Creativity Advertising 79