Prohibition

JANUARY 7, 2022

Customer incident: If you have experienced an incident where one of your customers was injured by one of your products or services, this could be considered a crisis for your business. Customers and employees alike may be killed or stranded by floodwaters, hurricane winds, or earthquakes. Financial crisis.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Sword and the Script

MARCH 2, 2021

Muck Rack is a comprehensive all-in-one tool – and it puts customer service front and center. based Signal AI says it’s adding “news content from Acquire Media, a Moody’s Analytics company, into its platform” to “broaden access to B2B subscription news outlets” it monitors for customers.

Company 154

Company Tools Technology Software 154

5W PR

MAY 27, 2024

Amidst a crisis, a customer-centric approach that addresses their concerns and prioritizes their well-being can foster loyalty and encourage them to stay with the brand. Legal and financial risks Crises can lead to significant legal and financial consequences.

Crisis Management 78

Crisis Management Crisis Brand Branding 78

MaccaPR

OCTOBER 28, 2014

Four years ago, Shankman sold to Vocus his free HARO service, which, at the time , had a user base of 30,000 journalists and bloggers and more than 100,000 businesspeople and PR professionals! Once I coordinated an airplane filled with 150 CEOs who skydived to promote my agency. It certainly created buzz. Also, Taco Bell got it right.

Interviews 54

Interviews Financial Social Media Crisis 54

Stephen Waddington

DECEMBER 30, 2019

Agencies are trying to improve recruitment practices or partnering with organisations such as The Taylor Bennett Foundation , a charity that exists to encourage black, Asian and minority ethnic (BAME) graduates to pursue a career in communications. It can be exclusive access to content, products and services, or financial remuneration.

Government 103

Government Education Print Ethics 103

Sword and the Script

MAY 5, 2015

In my recent history, US Air pulled the same page from the airline customer service playbook, albeit my daughter was even younger then. If good customer service is good marketing , then engineering a synthetically designed (and terrible) user experience in an effort to profit ought to be illegal.

Airlines 60

Airlines Travel Customer Service Crisis 60

NewsWhip

JUNE 10, 2021

It comes down to every customer service interaction. You described it as a vertical, but reputational risk can become a financial risk presumably as well. Are you involved with that or does that get outsourced to other departments, or are you guiding that, or is there a PR agency involved? Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

MaccaPR

OCTOBER 14, 2015

T he industries that generate the highest demand : Technology, financial services and higher education. Top topics included hiring , customer service and professional development tips. About 45 percent of readers are in the upper tier of their industries (t hink managers, vice presidents, CEO, etc. ). Length also matters.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. Census Bureau, and other public agencies routinely produce data analyses and statistics collected over many decades. Data to power PR storytelling.

Storytelling 149

Storytelling Data Survey Financial 149

PR 20/20

JANUARY 22, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. The individual fueling word of mouth has no financial interest in the sale of the service. A good talk trigger example is Amazon’s customer service.

Strategy 55

Strategy Marketing Customer Service Consumer 55

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical.

Marketing 196

Marketing Content Marketing Data Social Media 196

Prohibition

DECEMBER 17, 2021

The role of crisis communication is therefore highly important in formulating an appropriate response as fast as possible and preventing further damage or financial loss. It is a process that is designed to respond to a negative event that threatens the image, integrity, and/or financial well-being of the organisation.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

PR Fuel

DECEMBER 11, 2018

Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy! Hiring the Right Customer Service Agents to Represent Your Brand. Your customer service agents are your front line employees. Probably not.

Training 40

Training Employee Customer Service Crisis 40

HMA Public Relations

DECEMBER 16, 2020

Culinary training programs take place in a commercial kitchen with an emphasis on customer service, healthy dietary planning, food preparation, and proper sanitation skills that equip participants with the necessary skills to seek employment in the food industry.

Corporate 40

Corporate Training Transportation Nonprofit 40

Stuart Bruce

JULY 23, 2017

The second problem with ROI is in many cases I see the marketing team isn’t actually calculating the ROI because they don’t know actually understand what that specific financial term means. No matter how good the customer service team is it would be ridiculous to expect them to handle social media for internal communications.

Social Media 68

Social Media Media Customer Service Corporate 68

5W PR

SEPTEMBER 25, 2020

Fintech companies spend months, or even years, creating and developing a product that’s going to be able to solve a very complex financial issue. It’s important to continuously create content that’s going to help the existing users take advantage of all the services that the company provides and prioritize all of their concerns.

Marketing 68

Marketing Infographics Customer Service Financial 68

Stephen Waddington

MAY 9, 2020

Martin Lewis, MoneySavingExpert , has worked hard to explain the support available from the government to people facing financial hardship via his newsletter, Twitter and website. The Bigger Picture is a photographic and video agency in the North East of England. Netflix, SkyTV and Zoom are all focused on customer service.

Brand 157

Brand Branding Travel Crisis 157

Stephen Waddington

FEBRUARY 12, 2019

So how do we transform our agency, communication or marketing team to engage with these new forms of media? The challenge, as with any business transformation is tackling organisational changes while limiting the impact in terms of organisational or financial performance. It’s stood the test of time. #1

Publicity 79

Publicity Community Pinterest Reputation 79

Cision

MAY 21, 2015

Mitch Joel will unravel the complex world of digital marketing and social media with the perspective of a digital marketing agency. Stay tuned to see how this interactive agency is making a digital difference. Join David twice a week as he guides you on your journey to financial freedom and the life of your dreams.

Social Media 120

Social Media Marketing Pinterest Media 120

Stuart Bruce

OCTOBER 30, 2014

In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Sorrel doesn’t think so: “Ad agencies do say they can do this stuff, but they can’t.”. How often does the Financial Times write stories about itself?

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Shift Communications

AUGUST 24, 2016

Most C-level leaders are looking at financial metrics alone , and are not motivating internal teams to go beyond checking the box on top line metrics such as number of followers or SoV. Marketing measures customer satisfaction ratings and feeds revenue projections into the ERP system, which drives bottom line results and ROI.

Data 60

Data Marketing System Google 60