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Understanding the Defense Tech Industry and the Role of Public Relations

5W PR

In this high-stakes arena, public relations isn’t simply useful when it comes to crisis control. Government agencies with competing priorities, military branches with specific technological needs, private contractors vying for contracts, and a cautious public with varied opinions on the industry.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Sorrel doesn’t think so: “Ad agencies do say they can do this stuff, but they can’t.”.

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PR’s Crucial Role in Strengthening Cybersecurity Awareness

Burrelles Fresh Ideas

NCSAM takes place every October and is led by a collaborative effort between government agencies, private sector organizations, and non-profit organizations. Whether it’s emphasizing the importance of cybersecurity for personal safety or business continuity, PR agencies can create messaging that drives home the importance of this topic.

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3 Content Marketing Ideas for Health Care Communicators

Cision

Here are three ideas you can add to your content marketing strategy to try to both catch people when they need you, and still avoid privacy concerns. Be credible” is the public health crisis communicator’s mantra. Best Practices Featured Content Marketing crisis communications health care'

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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. CRISIS LESSON #1: EVERYTHING YOU BELIEVE IS PRIVATE WILL BE SHARED PUBLICLY. The first rule for any online crisis ?

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Just Because AI Is Exploding Doesn’t Mean Your Company Will: What To Know About Artificial Intelligence’s Impact on Business & PR

Shift Communications

Credit: DALL·E The post Just Because AI Is Exploding Doesn’t Mean Your Company Will: What To Know About Artificial Intelligence’s Impact on Business & PR appeared first on SHIFT Communications: A Performance Communications Agency + PR Firm in Boston | New York | San Francisco.

Company 78
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Just Because AI Is Exploding Doesn’t Mean Your Company Will: Here’s What To Know About Artificial Intelligence’s Impact on Business & PR

Shift Communications

Credit: DALL-E The post Just Because AI Is Exploding Doesn’t Mean Your Company Will: Here’s What To Know About Artificial Intelligence’s Impact on Business & PR appeared first on SHIFT Communications: A Performance Communications Agency + PR Firm in Boston | New York | San Francisco.

Company 78