PRSay

OCTOBER 14, 2016

Since the start of its evolution as a marketing discipline, public relations has been about more than earned media. While members of our industry are often still pigeonholed as press generators, those of us actively engaged on both the client and agency sides of the PR house know there are few professions as diverse and dynamic.

Real Estate 60

Real Estate Leadership Conference Construction 60

PR 20/20

OCTOBER 4, 2018

Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes. It’s important that marketers constantly iterate strategies throughout the year based on performance. If not, you should. In addition, the average respondent consumes 1.5

Video 78

Video Trends Strategy Marketing 78

ImPRessions - Crenshaw Communications

DECEMBER 30, 2015

What can a New York PR agency learn from the cautionary financial tale of the last decade? “The Big Short,” the brilliant and entertaining “economics lesson” on the real estate collapse that brought down the U.S. We also see Ryan Gosling’s character make creative use of the building game Jenga.

Film 149

Film Real Estate Banking Financial 149

Maxim Behar

SEPTEMBER 5, 2021

He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. I keep telling my team, "We're not selling strategies, creative ideas, or media tactics, we're selling trust." Only PR agencies communicate directly with the CEO and this is our undeniable advantage!

Meeting 98

Meeting Advertising Advertising Agency 98

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

PR Conversations

JULY 17, 2014

If, through my public relations efforts, I can help make change for the better, then I get a real buzz and sense of satisfaction. That, and because I can indulge my need for creative expression. And when clients don’t really get PR (see above), instead treating it as an afterthought to marketing. What is your idea of PR nirvana?

Real Estate 71

Real Estate Local Government Internal 71

Maxim Behar

MAY 31, 2021

So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. That is not the case for us, our job is creative, and we must be very fresh and full of ideas at all times. It is like being a painter, it is creative business. Lastly, be creative. I was asking what is this?

Newspapers 52

Newspapers Social Media Ethics Travel 52

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

Traditionally, PR firms have juggled a wide range of clients across many industries, and the largest agencies still do that, of course. But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate.

Real Estate 120

Real Estate Technology Data Agency 120

5W PR

OCTOBER 17, 2019

All around the country, office buildings have been transformed into ecosystems that foster creativity and independent thinking due to the availability of single desks or offices. So how can a business that’s already well-established in its real estate create an environment more in line with what employees are beginning to ask for?

Real Estate 60

Real Estate Employee Creativity Small Business 60

Sword and the Script

MAY 20, 2017

A new survey of 2,400 B2B marketers suggests content marketing is the top priority this year – and by a wide margin. According to Marketing Charts , 37% of the respondents cited content marketing as the most important initiative. And that’s the theme for this week’s Unscripted Marketing links [UML].

Content Marketing 62

Content Marketing Marketing Real Estate B2B 62

Victorious PR

FEBRUARY 22, 2023

She is one of the most creative people on the team, with a heart of gold — and a masters in psychology to boot! Marketing is saying ‘Look at me, I’m awesome!’ It isn’t fair that the industry is gate-kept by traditional PR agencies. Psychology is the root of public relations. THAT is PR. That is word of mouth.

Publicity 52

Publicity Video Pitching Google 52

MaccaPR

FEBRUARY 25, 2015

Evan Ramstad, who we hired about 18 months ago from the Wall Street Journal , edits Adam Belz on the economy (he also blogs at "3D Economics" ), real estate reporters Jim Buchta and Kristen Painter (who came here from the Denver Post , and contributes to the "Just Listed" blog), and our retail writers Kavita Kumar and John Ewoldt.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses.

Ethics 52

Ethics Communications Print Television 52