5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Stuart Bruce

OCTOBER 6, 2016

The PRCA (Public Relations and Communications Association) worked with YouGov to poll 203 in-house and PR agency executives to find in-house digital PR budgets have risen by 9% in a year, with expectation they will grow further over the next 12 months. More education and training needed to acquire digital PR skills.

Training 119

Training Digital PR Media Training Education 119

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. What started as a simple blog, soon became a movement. Is PR Right for me? ”

Community 148

Community Big Data Media Resources 148

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all.

Pitching 100

Pitching Interviews Trends Journalism 100

ImPRessions - Crenshaw Communications

MARCH 17, 2017

And that’s only counting start-ups – established businesses, big brands, political movements, personalities, not-for-profits – everyone needs good PR. It’s not enough to research the agency you’re applying to – that’s your baseline. Think you’re up to the challenge?

Training 159

Training Pitching Writing Video 159

Shift Communications

JULY 19, 2017

As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. In this five part blog crisis management series, we’ll walk through how we would work with our pretend client, G.W., Media training. Owned media/messaging. Media relations.

Case Study 118

Case Study Crisis Management Crisis Study 118

Landis PR

OCTOBER 25, 2021

Whether you’re an agency serving healthcare clients, an in-house team or a vendor to the industry, you’re understaffed. Don’t be that confusing brand or service. What works and what doesn’t varies by brand/client/organization. Media train and test new spokespersons. Any brand/organization with people has stories.

Healthcare 98

Healthcare Communications Measurement Resources 98

Communications Conversations

JANUARY 23, 2018

I’ve talked about Natalie on this blog before–recently, in fact. In my interactions with Cydney over the years, I’ve always found her to be uber professional, smarter than hell and yet easy-going (she was a great “professor” at our recent sparked social media training!). Jorg Pierach, Fast Horse.

Social Media 141

Social Media Media Marketing Leadership 141

Barokas

DECEMBER 5, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, make sure you ask these questions among your team to spur the development of a comprehensive and executable media relations program in the new year. An earlier version of this post originally appeared on the WTIA blog, January 8, 2019.

Strategy 78

Strategy Media Storytelling Pinterest 78

Barokas

JANUARY 9, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, there are a handful of key questions to ask in building your media and communications strategy for 2019. A charismatic, media-darling mid-level exec is better than a guarded or overworked CEO any day. Keep her in the limelight.

Strategy 60

Strategy Media Pinterest Storytelling 60

PR in High Definition

AUGUST 24, 2020

When our PR agency Firefly was born, I could not have imagined the mere existence of social media, let alone the impact it would have. Fast-forward to today and social media is not only dominating the world around us but playing an active role in the comms world too. Does social media actually have too much power and influence?

Social Media 86

Social Media Media Television Ethics 86

Polaris

APRIL 28, 2015

Your corporate communications department or PR agency emails you the first draft of a press release and asks, “What do you think?”. The press release, and how it is written, must help you meet this objective: earned media coverage. If the writing is overly promotional, focusing too much on your product or service, the media tunes out.

How To 100

How To Marketing Writing Training 100

Norton's Notes

OCTOBER 13, 2014

Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. Agency and in-house skill sets continue to grow, which makes common sense considering the growth in digital and practitioners having no choice but to skill up.

Digital PR 45

Digital PR Trends Training Media Training 45

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. Copy writing, blogging and content generation. Media training. Organic SEO.

Publicity 48

Publicity Advertising Advertising Tools 48

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. Don’t settle for normal: Michael Smart.

Creativity 100

Creativity Pitching Writing Conference 100

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Waxing UnLyrical

JULY 3, 2013

Staffing agencies sell “solutions.” But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. People ask me about social media, SEO, websites, brochures, press releases, speeches, blog writing, PR, message strategies, sales, consulting…everything.

Marketing 100

Marketing SEO Writing Engineering 100

Norton's Notes

JULY 29, 2015

Tell me one interesting fact about you that you have never revealed on your blog? Which is your social media platform of choice and why? So many organisations have experienced negative consequences of trusting SEO agencies to manage content marketing for them, only for them to be penalised by Google. I’m a published poet.

Interviews 28

Interviews SEO Banking Radio 28