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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Cosmopolitan.

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Sales, Pods and Audiobooks: 14 Months On, How’s That UK Financial Independence Book Doing?

ZudePR

On 21 August 2018 I published the first book to translate the US financial independence movement to a UK context. (It’s Well, I am here to report that it’s not died on its ass (what a quintessentially British measure of success, David). It’s important to keep a praise file when you write a bestselling book.

Financial 101
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PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. However, there are some interesting indications.

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#FuturePRoof Podcast: robots to try at home

Stephen Waddington

In this show they discuss publicity, books, objectives and jobs for 2019, and robots. In the latest issue we discuss: Media Show response: PR is more than publicity The Art of Public Relations is the title of a recent Media Show programme on BBC Radio 4 in which publicity is conflated with public relations. We set the record straight.

Radio 76
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PR Professional’s Guide to Content Marketing

5W PR

Some sources found to be valuable for generating content marketing ideas, include: Document customer’s responses and questions and respond to their posts or write e-books responding to their questions. Measuring ROI of Content Marketing. Measuring and Managing Data Points. Which Data Points to Track.

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Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR Tech Sum]

Sword and the Script

The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Sure, a PR firm can sell advertising, but that’s not the issue. Here’s a roundup of other news and links from the world of PR technology. Notified adds coverage books. Are you kidding?

Software 121
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Pump and Dump: Fake Press Releases Crossing the Wire [PR Tech November]

Sword and the Script

In my experience, that simply means putting press releases “on hold” at the last minute for “verification” which makes legitimate agencies look bad in front of clients. Automated coverage book. Notified added “coverage books” to its product suite. Have an interesting announcement from a PR technology vendor?