The 7 “New” Rules Of Digital PR

ImPRessions - Crenshaw Communications

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much.

How to Leverage Emotions to Boost Digital PR

Cision

Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience. Here is a list of four unique tips that will help you leverage emotions to boost your digital PR. Measure the Sentiment That Matters.

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Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced.

As Trust Declines, How Are You Helping Clients (or Your Agency) Earn It?

Rock the Status Quo

And isn’t it interesting that it’s a PR agency doing the belittling, when the value of media drives their business? It is MORE IMPORTANT THAN EVER to focus a large part of PR around building trust. It measures and indicates activity, not influence. Digital PR

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PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work.

Is Integrated Communications the Holy Grail or Just Cheap Talk?

PR News

appeared first on PR News Blog. Communications Crisis Management Digital PR Internal Communication Measurement Media Relations PR Insiders PR News Blogger Network Research Social Media Staffing and Management Water Cooler agencies budgeting crisis management future of PR integrated communications marketing omnichannel platinum pr PR

4 ways PR agencies can better match with clients

PR Daily

We often divide life into complementary components, and for PR agency pros, the world of client relations is no different. I wore both agency and client hats, and have since fully transitioned from PR agency owner to client. PR client management. PR Daily.

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The Wildfire way of measurement in PR

Wildfire

As PR agencies go, Wildfire is unashamedly nerdy. So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure.

Big Changes Ahead for the PR Industry

The Proactive Report

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed.

The Scale of Change in the PR Industry

The Proactive Report

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed.

5 Ways to Improve Your Content Strategy

The Proactive Report

” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. Get the Digital PR Tips News letter.

Five Signs You’re Too Focused on Meaningless Vanity Metrics

Rock the Status Quo

As we all continue to grow in sophistication and learning related to digital PR and marketing, the ability to tell the difference between a vanity metric and one that is truly valuable is growing in importance. A great example of a vanity metric is measuring social media success only by engagement. Use it to kickstart conversations about what really matters to the business, and how to measure it. You don’t have a strategy or goals measured against that strategy.

The ‘Micky Mouse’ degree. Are qualifications holding back communicators?

Prohibition

The importance of a university degree and demonstrating a certain level of learning, has long been spearheaded as an ideal route into the PR industry. I didn’t study PR at university. This is apparent across a whole range of different industries, and PR is no exception.

Direct to Consumer Public Relations Guide: How to Market Directly to Consumers with PR

5W PR

Direct to customer marketing and PR has become increasingly popular in recent years. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. Here are a few ways to boost the success of a direct to consumer PR campaign.

Rihanna Uses Competitor’s Public Relations Trouble to Enhance Her Brand

5W PR

Of the two narratives, Rihanna’s is definitely gaining traction with a younger generation, that doesn’t seem disposed to try to measure up to the standard “type” many other clothing companies promote. The post Rihanna Uses Competitor’s Public Relations Trouble to Enhance Her Brand appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Why your managing partners need to be on social media

Personal PR

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). This can be the job of the firm’s PR/marketing agency, the in-house marketing department or someone who is dedicated to supporting firm management.

PRSA LA State of the State of PR

The Proactive Report

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Earned Media: This is where our traditional PR skills come into play.

PR 101: What is a Media Impression?

Shift Communications

Let’s dig into this metric and understand what it truly measures. If you’re out there working to get publicity about a story, product, idea, or service, and your impressions count is zero, then the rest of your PR and marketing metrics aren’t going to look great either.

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Why your managing partners need to be on social media

Personal PR

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). As a digital publicity specialist working with executives in the social media space, my first response to that is to put more managing partners on social media and optimize their personal brands for the good of the firm’s. In the digital age, law firm management shouldn’t be asking whether social media is right for them.

Proving Your Success in Public Relations

Scott Public Relations

Public relations has always been a bit of a murky field when it comes to measuring success. But that is changing in the modern era of digital PR. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”.

Social Media Strategy Template

The Proactive Report

No wonder then that there is so much discussion about how to measure results and reluctance on the part of the CFO to fund programs that have no strategy or defined metrics. Set measurable goals that align with the overall business goals.

Strategy & Tech Tools Can Boost Content Success

The Proactive Report

of UK and US agency and brand professionals put this at the top of their list. The biggest challenges to achieving this goal were maintaining a two0way dialog and measuring results. And if you have no measurable goals set at the start, how can you measure success?

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Social Media Strategy Template

The Proactive Report

No wonder then that there is so much discussion about how to measure results and reluctance on the part of the CFO to fund programs that have no strategy or defined metrics. Set measurable goals that align with the overall business goals.

3 Pillars of Success in Digital Marketing

The Proactive Report

The 2015 State of Digital Marketing report by Smart Insights says that to succeed in this field you need three pillars: Digital Strategy: According to this report 50% of companies have no digital marketing strategy at all. Manage Integration of Digital Activities.

Sales, Pods and Audiobooks: 14 Months On, How’s That UK Financial Independence Book Doing?

ZudePR

Well, I am here to report that it’s not died on its ass (what a quintessentially British measure of success, David). appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. PR/Business blog

How to Plan for the Success of Your Earned Media Strategy

Cision

However, your goals must be specific, measurable, attainable, realistic, and time-bound (SMART). Without SMART goals, measuring the success of your marketing strategy is next to impossible. Ideally, you should have as many digital channels as possible at your disposal.

PR webinar series

The Resolution Blog

The PR webinar series to super-charge your results, all in one place. I personally like my webinars to be on-demand, I know some of you do too so here it is; all of my PR webinars past, present and scheduled in one post. A guide to SEO in PR’ Webinar recording covers: What Search Engine Optimisation is Why URL links in PR coverage affect SEO How SEO compares to Paid Search How PR can report on SEO Webinar originally went out live on Feb 23rd, 2018.

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28 Observations from 28 Months as a Solo PR

ZudePR

One of them was me, Zude PR. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). And I’m a much better PR to boot. #5:

How PR Pros Can Build Epic Personal Branding For Corporate Leadership

Rock the Status Quo

So what’s a PR pro to do? If you are the type of PR pro that focuses largely on media relations, the first two ideas can easily mirror skills and processes you already know: byline articles. How can you measure success of the long-form posts?

8 On-The-Money Social Media Facts Every SME Needs to Know in 2016

ZudePR

You’re a family business owner wondering how to make sense of social media, blogging, and PR. How it can help your business and what you should focus on in the often-bewildering and fast-developing field of digital marketing. Eight On-The-Money Digital Marketing Facts for SMBs. #1:

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#FuturePRoof Podcast: robots to try at home

Stephen Waddington

In the latest issue we discuss: Media Show response: PR is more than publicity The Art of Public Relations is the title of a recent Media Show programme on BBC Radio 4 in which publicity is conflated with public relations. Once upon a time in PR profiles 21 pioneers who are shaping the role of public relations as a management discipline. The agency also has offices in Seattle, Austin, and Singapore. Sarah Hall and Stephen Waddington are back.

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Orlando or Bust! Last Chance to Register for Solo PR Event at Discounted Rates

Solo PR Pro

This year, we’ve joined forces with the well-respected Florida Public Relations Association (FPRA) Conference – being held August 10-12, in Orlando – to help develop a program jam-packed with sessions of interest to the Solo PR Pro community. Solo PR Exclusive Discounts. PR Updates

PR and marketing: What’s the difference?

Public Relations Sydney

As PR professionals we are often asked how public relations (PR) differs from marketing. Overall, marketing activities are trying to achieve direct revenue, while PR is trying to drive a positive reputation through an effective PR strategy.

7 PR Blogs You Should Be Following

Critical Mention

Adjusting to new trends is part of the business for PR professionals. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. PR Couture.

5 ways PR pros can flourish in a virtual career

PR Daily

A digital PR career can suit even extroverted communicators who love social interaction. A few weeks before graduation, my professor emailed me that PR agency Belle Communications was looking to hire a part-time account assistant. Attend PR Daily World in NYC!

The Deep Work Habits of 28 Highly Productive People

ZudePR

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. MendMeShop TM ©2011 #3: Beki Winchel (Anywhere There's WiFi) Beki is co-editor of PR Daily​. She recently topped a list of the 100 most influential people in PR worldwide.

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8 PR pointers from the NBA Finals

PR Daily

Whether you were on team Curry or LeBron, here are a few PR pointers to take away from the NBA Finals: 1. There’s a lot riding on that vision, just as there is with most PR strategies. Enter the 2015 Digital PR & Social Media Awards. ].

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9 expert tips for writing press release headlines

PR Daily

When writing a press release, even experienced PR pros can get tripped up. We reached out to some of the industry’s top experts in PR, marketing and social media and asked them this one simple question: What is your No.1 What are some of your favorite headlines, PR Daily readers?

How to be a PR Pro Without Losing Your Soul

ZudePR

I’m working more and more with graphic design agencies; helping clients sell more online. Similarities to PR. And the more I read the more I realised that a graphic design consultant’s life bears an uncanny resemblance to that of the PR man/woman/pro.

#measurePR Recap (June 2016): Live from #AMECSummit

Waxing UnLyrical

You know what’s awesome about a digital event? CEO and founding partner of byBrick Insight, a communication strategy agency, Annsi Krol. Digital events by their nature are really frenetic online, yet can feel absolutely sloth-like offline. Holistic measurement is crucial.