Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. The first step to not breaking the bank is understanding what factors go into making a media tour. Your Spokesperson.

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Media Television Pharmaceuticals Radio 120

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. This month, we asked our panel of solo PR pros to share best practices for entering a new niche in their business. Read on for their helpful tips.

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How To Fashion Banking Industry 104

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change. Bank (nominated by Monica Wiant).

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Social Media Agriculture Marketing Media 128

PR in High Definition

JULY 28, 2021

Whether it’s internal or external, make sure to gather opinions and feedback from a variety of ethnicities, genders and nationalities. If it’s an international campaign you’re working on, be aware that you can’t just take a blanket approach. Tailor your campaign to each country. Do a quick sanity check on the news.

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Social Media Exercises Banking Employee 71

Communications Conversations

SEPTEMBER 22, 2017

International IABC. Easy for agency and corporate folks to go when the mothership is paying. When you’re a solo, the four grand comes straight out of your bank account. I stay, and focus on, the local scene. PRSA National. Social Media Marketing World. Content Marketing World (just a few weeks ago!).

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Conference Industry Hotels Local 60

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. Internal comms takes center comms stage in hybrid work. Global disruption is going to place a priority on internal and external messaging development around cyber-attacks. Local news and indy journalism more trusted. “I

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Marketing Content Marketing Data Social Media 192

Waxing UnLyrical

OCTOBER 3, 2016

I started my career at a Philadelphia-based ad agency, and then spent a period of time back here in the ‘burbs as communications director of a local church and a non-profit missions agency. Ed: “put the ‘non’ in the ‘non-profit’ of the missions agency”… HAHAHAH!!!].

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Measurement Banking Agency Course 100

Ethical Voices

JANUARY 22, 2024

I’ve been in the public relations business for a little over 30 years now in both corporate and agency backgrounds, a partner in a PR firm for 13 years, and an executive with Advent Health, a large, not-for-profit healthcare system. Stephen Covey and the seven Habits of Highly Effective People write about the emotional bank account.

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Ethics How To Training Employee 77

Waxing UnLyrical

MAY 11, 2016

Securing between 20-50 opportunities each week (no, that is not a typo), I was the highest producer at the agency I worked at before starting out on my own. We did not bank on that sort of measurement opportunity but it happened. Guest Post by Kate Finley. My public relations career began with media relations.

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Media Relations Media Measurement Conference 40

Waxing UnLyrical

JULY 29, 2016

Do you know that, at the end of the day, the way she gets a 5-star performance review is by getting the CEO’s mug in his local neighborhood rag? Because here I was, tasked with revamping PR for the oldest animal welfare agency this side of the Atlantic. But do you know how she is evaluated , come performance review time?

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Measurement Banking Meeting Local 40

Bad Pitch Blog

FEBRUARY 12, 2006

local business leaders are searching for some answers they must have now: How do companies in New York 2002 ensure they are part of its future and not its “storied” past? and Mason Cabot Investment, and Chris Travers, former producer of international TV news agency Visnews and director of Reuters TV business in North and South America.

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Pitching Real Estate Government Writing 40

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Seemingly innocuous, scammers collect this data and can hack social media accounts and even bank details. As technology advances, we require up to the minute information quickly and efficiently.

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Ethics Communications Print Television 52