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What Automotive PR Pros Should Know About ChatGPT

Bianchi Biz Blog

To help our followers in the automotive and mobility PR and marketing sector, we wanted to offer some practical observations. Another potential use of ChatGPT in the automotive industry is in the creation of social media content. So overall, for us, it was a useful experiment, and it did save a few minutes of writing time.

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Meet the Media: Molly Boigon, Tech and Innovation Reporter at Automotive News

Bianchi Biz Blog

I am a tech and innovation reporter at Automotive News. I have been writing about vehicle infotainment centers and connectivity. You can follow Molly and Automotive News on Twitter at: @mollyboigon @automotive_news Check out some of Molly’s recent article here: The EV startup boom is over.

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Meet the Media: Vince Bond, Reporter at Automotive News

Bianchi Biz Blog

I cover the Fiat Chrysler Automobiles beat for Automotive News. I’ve also tried to explore hot-button issues and give them an automotive touch. I put an advertising spin on this topic and wrote a piece about how dealers and advertising agencies are depicting mask usage in their ads. The biggest thing for me is timeliness.

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9 Reasons Our PR Agency May Not Respond to Your RFP

Bianchi Biz Blog

Government agencies usually require them. And many PR agencies simply hate them. Most agencies have been burned in the RFP process. Sometimes, it was a case of a sham RFP process, conducted only to leverage the incumbent agency into lower pricing. You won’t share pertinent information relating to your agency outreach.

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Meet the Media: Craig Cole, Senior Editor at EV Pulse

Bianchi Biz Blog

I’m Craig Cole, senior editor at EV Pulse, a site dedicated to covering electric and electrified vehicles as well as alternative fuels and future automotive technology. I’ve been in this position for almost a year now, though I have been a full-time automotive journalist for 16 years.

Meeting 78
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New Challenges with Earned Media: PR Practitioners Insight in Report

Bianchi Biz Blog

Consider these comments from PRGN agency respondents: “Earned media has become much more difficult, and we have to spend considerable time creating stories that are highly newsworthy. Those companies and agencies that engage in media relations regularly most likely have a good sense of the landscape.

Report 102
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Meet the Media: Scotty Reiss, Founder of A Girls Guide to Cars

Bianchi Biz Blog

I’m the founder of A Girls Guide to Cars , the leading automotive site written for women. Now, in addition to writing and shooting video, I have the pleasure of working with more than 40 female writers, most of them new to automotive. I also contribute to Parents.com, ForbesWheels, PureWow and others.

Meeting 74