Critical Mention

JANUARY 30, 2019

Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. Robust analytics and reporting: In today’s media environment, it’s not enough to simply track mentions.

Media 60

Media Marketing Analytics Television 60

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Build a Better Agency Summit.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

MAY 2, 2013

See, for example, the screen shot below showing the relative usage of the terms “search engine optimization” as compared to “content marketing.”. Google Analytics. Once your site has been around for a while, it pays to check your analytics package (whether Google or other). Customer Care Team. There you have it.

Blogging 111

Blogging SEO Web Google 111

PR 20/20

SEPTEMBER 5, 2018

trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. The attendees who will benefit most from the conference include: Chief Marketing Officers.

Conference 59

Conference Marketing Analytics Case Study 59

PR 20/20

JANUARY 14, 2021

Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. 10 Marketing Technologies We Can’t Live Without. HubSpot : If you are looking for an all-in-one customer service, marketing and sales solution, look no further.

Technology 65

Technology Marketing Tools Google 65

PR 20/20

SEPTEMBER 5, 2018

trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. The attendees who will benefit most from the conference include: Chief Marketing Officers.

Conference 40

Conference Marketing Analytics Case Study 40

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Critical Mention

APRIL 8, 2018

With a small yearly investment in media monitoring for your brand, you can get instant access to uncovering information that you never knew was available to you, including social analytics, insights, real-time media coverage, and reports. Track, monitoring and identify industry trends. Increased lead generation. Excellent blogger outreach.

Media 64

Media Software Leadership Customer Service 64

PR 20/20

NOVEMBER 30, 2022

This way, you can best target, communicate and serve up the most relevant content to each vertical. What makes our company unique in the market? Customer service? Whatever sets your company apart from competitors should shine throughout all marketing collateral, especially your website. Is it your culture?

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

FEBRUARY 11, 2017

Graphic used with permission from The Marketing Companion, a podcast with a co-host employed by Edison Research; see link nearby. 1) Marketing Audibles for Audio Search. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. Data and the use of data will become the great divide between marketers producing content and content marketing. PR adopts AI as a research and content tool. To that end, this year’s roundup is uh-mazing.

Marketing 189

Marketing Content Marketing Data Social Media 189

Cision

MARCH 13, 2017

In the world of digital marketing, traditional marketing tactics have been reinvented so many times that it is not rare for traditionalists to get disillusioned. Social media has always been recognized as a strong customer service facilitator. Invest in Content Management Systems (CMS) for increased productivity.

SEO 229

SEO Social Media Tools Google 229

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

Journalistics

MARCH 24, 2015

What’s a digital content strategy? Is a digital content strategy something you need for social media? Content marketing? Influence marketing? And then there’s the aggregation or curation component – what content will you seek out and share with your audience that isn’t produced by you?

Strategy 72

Strategy How To Measurement Analytics 72

Sword and the Script

JULY 11, 2017

I see that path beginning with analytics, survey data and, despite the account management model, a direct dialogue with customers. Don’t miss these related posts: The Future of Marketing Looks More like Public Relations. What Does It Take to Implement Content Marketing Effectively in B2B? Give our services a try.

Marketing 66

Marketing Leadership B2B Survey 66

Rock the Status Quo

MAY 28, 2015

One simple task that significantly improves the success of your content marketing is the ability to identify what pieces of content are driving results and which are not. Once you know which ones are resonating, you can CREATE MORE content centered around high-interest topics. GOOGLE ANALYTICS. Why pay for that!?!

Measurement 100

Measurement Analytics Google SEO 100

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals.

Social Media 91

Social Media Marketing Media Creativity 91