Cision

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. The Earned Media Data Disconnect. Connecting Data and Storytelling. Who saw it?

Storytelling 0

Storytelling Data Communications Technology 0

The Hoyt Organization

NOVEMBER 24, 2023

Consumers are presented a daily barrage of misleading advertising. They seek authentic and meaningful connections with brands and are no longer swayed solely by glitzy advertising or grandiose promises. What Is Purpose-driven Storytelling? In simpler terms, purpose-driven storytelling is not just about having a story to tell.

Storytelling 59

Storytelling Publicity Consumer Advertising 59

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. Media professionals will be turning to more specialized platforms to assist in their work.

Trends 333

Trends Industry Government Data 333

Ishmael's Corner

MAY 27, 2018

The Art Of Storytelling In Business Communications And Public Relations. Elon Musk kicked up a Twitter storm last week, essentially saying (among other things) that the media unfairly picks on Tesla because Tesla doesn’t advertise. The post Elon Musk Claims the Media Favors Fossil Fuel Companies and Gas Car Makers Who Advertise.

Advertising 78

Advertising Advertising Data Company 78

Stephen Waddington

JANUARY 15, 2020

Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. It told the story of the public using social media to fight back against organisations.

Storytelling 78

Storytelling Internal International Social Media 78

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. MARCH 26, 2021.

Advertising 131

Advertising Advertising Data Reputation 131

Prohibition

AUGUST 3, 2023

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online.

Video 118

Video Social Media Media YouTube 118

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . It’s considered the most credible and influential source for storytelling. What is sponsored content?

Advertising 334

Advertising Advertising B2B SEO 334

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. They both are storytellers. Absolutely!

Communications 192

Communications Sports Journalism Fashion 192

Barokas

MAY 22, 2019

With so many brands vying for our attention through various channels – from social media, TV, radio, print, smartphones and the endless barrage of emails flooding our inboxes on a daily – sometimes hourly – basis, it’s easy for your message to get lost among all the noise. The post Storytelling Isn’t Just for Kids.

Storytelling 60

Storytelling Radio Print Advertising 60

Onclusive

MAY 4, 2020

Marketing strategies are being altered and advertising budgets are being slashed. The volume of news content being published, as well as the consumption of news media, has spiked. Earned media, specifically, is already the most trusted form of marketing. But the world of media has changed dramatically in the last decade.

Crisis 464

Crisis Publicity Exercises Trends 464

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. It’s by no means is a complete list, but a good starting point if you’re looking to raise your podcast game.

Marketing 306

Marketing Advertising Advertising Industry 306

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. The Super Bowl stands as the high point of advertising, where companies vie for coveted spots to showcase their products to millions of viewers. and Jermaine Dupri.

Sports 85

Sports Television Advertising Advertising 85

Ishmael's Corner

NOVEMBER 3, 2015

The Art Of Storytelling In Business Communications And Public Relations. As PR-led campaigns increasingly blend tactics such as paid media, native advertising bears watching. I called out the genre last month suggesting most of it should be called “alien advertising.” Techniques For Effective Business Communications.

Advertising 60

Advertising Advertising Storytelling Communications 60

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. First how can “social media” AND “social media marketing” be skills?

Social Media 174

Social Media Media Analytics Data 174

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? Have you been recommending a change in strategy regarding social media? Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling.

Social Media 149

Social Media Marketing Media B2B 149

Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Earned media coverage is extremely powerful.

Analytics 284

Analytics Content Marketing Corporate Company 284

Critical Mention

OCTOBER 4, 2018

Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years. Example: How Cotopaxi leveraged storytelling to sell its brand.

Storytelling 66

Storytelling B2B Trends Examples 66

Burrelles Fresh Ideas

AUGUST 2, 2023

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. PR professionals understand the importance of reaching a wide range of audiences.

Radio 74

Radio Television Media Local 74

Masters in Communications

OCTOBER 30, 2018

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener. Storytelling is also a powerful tool for persuasion.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Cision

JUNE 30, 2017

The need for earned media professionals, including communications and traditional PR, to catch up to their peers in advertising and marketing is real, and it’s urgent. Earned media has never been more important to global business, government, education and all other walks of industry. It’s an exciting time.

Communications 0

Communications Publicity Media Measurement 0

Ishmael's Corner

SEPTEMBER 16, 2015

The Art Of Storytelling In Business Communications And Public Relations. Remember when native advertising promised to rescue online media with a legit revenue stream? Putting the poster children of native advertising such as BuzzFeed, The Atlantic and The New York Times to the side, most of the content is downright dreadful.

Advertising 60

Advertising Advertising Storytelling Communications 60

Onclusive

JUNE 15, 2022

At the same time, as the media landscape has become increasingly fragmented and crowded, PR pros must rely on data and insights to win against competition, get a seat at the table, and secure more budget and resources. Equilar spends 90% of our marketing and communications efforts on earned media.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

At the same time, as the media landscape has become increasingly fragmented and crowded, PR pros must rely on data and insights to win against competition, get a seat at the table, and secure more budget and resources. Communications embraces all of the company’s stakeholders — customers, employees, the media and the public at large.

Marketing 195

Marketing Measurement Advertising Advertising 195

ImPRessions - Crenshaw Communications

JULY 31, 2017

For some, this can mean an intense media training session. How to prepare for a media interview. Anna Mariotti, Public Information Coordinator at WSP USA, stresses the importance of clients’ having a media liaison or PR person sit in on the interview. Here are some tips we’ve gleaned from PR strategists and others.

Interviews 206

Interviews Media Advertising Advertising 206

5W PR

NOVEMBER 15, 2023

Digital and social media marketing In the digital age, online fast-food marketing is a cornerstone for fast-food chains. This fast food marketing strategy includes the use of websites, social media platforms, email marketing, and mobile apps. Chains should emphasize their history, values, and unique selling points through storytelling.

Strategy 78

Strategy Marketing Ethics Mobile 78

Ishmael's Corner

MAY 13, 2018

The Art Of Storytelling In Business Communications And Public Relations. The post Communications at Its Best Serves as the Conscience of the Company appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Company 167

Company Communications Storytelling Facebook 167

Communications Conversations

APRIL 8, 2015

The post outlined the success the New York Times brand studio (T Brand Studio) is having with their custom advertising content (referred to as “paid posts”). We’ve seen differing stats on the “effectiveness” of native advertising. And, we’ve seen many different formats for native advertising.

Advertising 60

Advertising Advertising Trends Storytelling 60

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. It’s by no means is a complete list, but a good starting point if you’re looking to raise your podcast game.

Marketing 204

Marketing Advertising Advertising Industry 204

Konnect Agency

MAY 11, 2023

Unlocking the secrets of Gen Z’s social media prowess is akin to discovering a treasure trove in the digital realm. With smartphones, social media platforms, and unfettered access to information as their daily companions, Gen Z has become synonymous with connectivity and unwavering social awareness.

Social Media 52

Social Media Agency Media Mobile 52

Cision

DECEMBER 6, 2017

PR professionals aim to create more content and drive visibility beyond earned media, and marketers place more of an emphasis on earned and influencer coverage. Emerging media, technology and the influx of data enables communicators to strategically reach and engage their target audiences across numerous online and traditional channels.

How To 223

How To Marketing Storytelling Measurement 223

Critical Mention

FEBRUARY 25, 2022

For example, The Wall Street Journal reported McDonald’s has created a loyalty program and advertised a series of combo meals that were backed by top artists such as Travis Scott, BTS and Saweetie to increase sales and attract more customers. Perfect the Art of Storytelling.

Brand 126

Brand Branding Storytelling Analytics 126

The Stalwart Blog

DECEMBER 5, 2016

I got really excited when I heard one of my favorite media moguls was launching a new digital publication called "The Outline" taking direct aim at the magazine as we know it. . The idea is beautiful digital advertising with an art director's eye, not an engineers. What digital storytellers do you think will crush it in 2017?

Storytelling 60

Storytelling Journalism Print Mobile 60

Cision

OCTOBER 16, 2017

Recently, Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of the show Earned Media Rising. The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts.

Media 202

Media Storytelling Technology Data 202

Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. The Earned Media Data Disconnect. Connecting Data and Storytelling. Who saw it?

Storytelling 73

Storytelling Data Communications Technology 73

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Storytelling 52

Storytelling Brand Branding Marketing 52

Shift Communications

FEBRUARY 2, 2016

With a host of media, advertising and adtech companies on the roster, many of our teams at SHIFT are grappling with stories relating to how native advertising is impacting these industries. According to an Advertising Age poll from this time last year, nearly two-thirds of marketers planned to increase their native spend.

Advertising 60

Advertising Advertising Print Pitching 60