David PR Group
AUGUST 22, 2019
Wikipedia remains a subject of great interest in PR and marketing circles. The site continues to confound even the most experienced marketers as Wikipedia’s notorious editors work hard (and even neurotically) to avoid being manipulated by marketing people. Wikipedia is meant to serve as an online encyclopedia.
Doctor Spin
NOVEMBER 25, 2023
In Wikipedia. In Wikipedia. Bernays: Celebrated and Criticized His work significantly influenced how corporations interact with the public, shaping modern marketing, advertising, and public relations strategies. In Wikipedia. In Wikipedia. 1 Edward Bernays. 2023, November 13). 2 Propaganda. Propaganda.
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Flack's Revenge
DECEMBER 7, 2020
The Canadian news site CBC explains, in a great piece on Words Invented by Marketers : When I was growing up, Certs breath mints had a long-running series of TV commercials with a “Two mints in one” theme. It was an interesting marketing strategy from parent company American Chicle – whose other product was Chiclets.
Doctor Spin
NOVEMBER 5, 2023
To mitigate this weakness, the mass media had to rely on various forms of advertising to enable their editorial efforts. So, the audience pays for content with their attention, advertisers pay for attention with their money, and the editorial outlet pays their staff with ad revenue. It was a great time to advertise.
Reputation Us
JULY 26, 2019
Wikipedia defines public relations (PR) as the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. However, PR is not marketing, advertising or branding. What does PR mean to your organization?
Cision
APRIL 1, 2016
Otherwise they would have to start hitting people up for money like a PBS pledge drive or the window that pops up on Wikipedia. In order to generate revenue as a social network, you have to make content more appealing for advertisers. The key to marketing and public relations is knowing where and when to reach an audience.
Rock the Status Quo
APRIL 23, 2015
Sometimes a marketing tool to build awareness, communities are typically created and supported by a manufacturer, company or association who wants to reach that audience. Even Wikipedia incorrectly redirects a search for “brand advocate” to the “brand ambassador” page. Enough budget resources to make it work.
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