Prohibition

OCTOBER 10, 2023

From new verification options within Meta, new additions to Ads Manager for the festive period and new X/Twitter updates to its new job roles, we are here to keep you up to date on the ever-changing social media advertising world.

Advertising 62

Advertising Advertising Social Media Twitter 62

Prohibition

DECEMBER 19, 2023

From new AI tools to major brands pulling budgets from advertising on X, we cover all of the updates that you should be keeping up on. Meta new lead gen and content creation options to help in the festive period To help advertisers with festive promotions, Meta has announced a new update to its lead gen campaigns.

Advertising 62

Advertising Advertising Social Media Tools 62

5W PR

MARCH 27, 2024

Digital communication, public relations, and digital marketing are now intertwined. There are many good reasons why companies should consider weaving public relations in marketing tactics. Content Content is indeed the lifeblood of any victorious PR and digital marketing campaign.

Publicity 78

Publicity Strategy How To Marketing 78

Prohibition

MARCH 16, 2022

The value of social media for small businesses is immeasurable. The average social media user spends 2.5 Social media has the ability to create a channel of communication between a brand and the target consumer and in doing so it can nurture customer relationships – optimised ad campaign strategies can support this.

Small Business 71

Small Business Advertising Advertising Social Media 71

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. For PR and marketing folks, it’s a key part of business communications. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads.

Social Media 272

Social Media Trends Media Instagram 272

5W PR

JANUARY 22, 2024

In the fiercely competitive landscape ͏of digital marketi͏ng, businesses are increasingly turning to paid advertising as a ͏strategic tool to amplify their reach, engage target audiences, and dri͏ve business growth. What is paid advertising? Advertisers bid for ad space, and the highes͏t bidder gains visibility.

Advertising 78

Advertising Advertising Exercises Measurement 78

Flack's Revenge

DECEMBER 4, 2018

If social media were a brand, it’s one that I think most would agree has been tarnished. And it’s not just about Facebook or even social media. Are the waters safe for social media marketing? interestingly, this Digiday articles says Facebook advertisers are staying the course ).

Social Media 174

Social Media Marketing Media Facebook 174

Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. Consider the following: 1.

B2B 119

B2B Social Media Marketing Media 119

Communications Conversations

MAY 26, 2022

When it comes to social media marketing, our priorities seem to be messed up. Where do we focus the bulk of our time and energy in social media marketing? Or, what about advertising. Think about how much time we spend setting up social media ads, creating them and tracking them.

Social Media 143

Social Media Marketing Media Community 143

5W PR

NOVEMBER 15, 2023

In today’s competitive market, successful fast-food marketing strategies are more crucial than ever for these chains to attract and retain customers. Fast food market The fast food industry is highly competitive and has witnessed significant changes in consumer preferences and behavior.

Strategy 78

Strategy Marketing Ethics Mobile 78

Agility PR Solutions

SEPTEMBER 8, 2019

As part of your wider marketing campaign, you have identified advertising on social media as one of your key strategies. The post 7 steps to building an effective social media advertising calendar appeared first on Agility PR Solutions. So never again miss an important date […].

Advertising 121

Advertising Advertising Social Media Media 121

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves. billion people were using social media globally. In 2023, more than 4.89

Social Media 86

Social Media Media Mobile SEO 86

Onclusive

JUNE 24, 2020

Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. We also covered some of the tactics that smart companies are using to create and control the narrative through owned media strategies.

Strategy 418

Strategy Media Advertising Advertising 418

ReimaginePR

JUNE 15, 2020

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. billion people are active social media users , and not having access to it is lethal to your business.

Social Media 177

Social Media Brand Branding Marketing 177

Prohibition

OCTOBER 18, 2021

For the modern consumer, a creative advertisement is not enough – it must also champion the values of diversity and be representative. For this reason, brands must actively represent a diverse range of social groups in their ads, or risk disengaging their target consumer. Consumers demand more diversity in social media advertising.

Advertising 62

Advertising Advertising Social Media Media 62

5W PR

OCTOBER 20, 2023

In today’s diverse and interconnected world, multicultural marketing has become not just a trend but a necessity for businesses aiming to expand their reach and relevance. Understanding and embracing cultural insights is at the core of successful multicultural marketing. This segmentation will guide the marketing efforts.

Strategy 78

Strategy Marketing Local Groups 78

Prohibition

APRIL 12, 2022

Social media is a powerful tool for people to digest and interact with information regularly. Social media has the potential to grow a brand’s identity and consumer base extensively. However, advertising can just as easily be detrimental for businesses, and blunders are commonplace in the industry.

Advertising 62

Advertising Advertising Social Media Brand 62

Prohibition

MARCH 10, 2021

Due to the ability it gives businesses and organisations to target audiences quickly and effectively, social media advertising has grown substantially in popularity. As social media advertising continues to grow, it also continues to evolve. They will have to return to second-guessing.

Advertising 62

Advertising Advertising Social Media Media 62

Shift Communications

APRIL 13, 2022

The importance of social media. Brands today are built on social. So, it’s due strategy and resources that match the level of importance consumers pay it. In our new blog series, our social specialists analyzed what’s working (and not) on the primary social networks. LinkedIn Marketing Strategy.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

Prohibition

APRIL 13, 2021

Despite the fact that there’s been multiple new and improved social media platforms created in recent years, Facebook still continues to be the most popular site. Each month, social media advertising continues to change and develop. There are over 2.7 There are over 2.7

Advertising 62

Advertising Advertising Facebook Social Media 62

Agility PR Solutions

MAY 7, 2023

The advertising industry has evolved significantly over the years, with the emergence of new technologies and trends. Social influence and word-of-mouth marketing continue to play a significant role in the industry, influencing consumer decision-making and driving sales. AdAge reported that the US ad industry grew by 7.5%

Data 156

Data Strategy Marketing Advertising 156

Shift Communications

MAY 10, 2022

By Lisa Zanchi, Director, Digital Marketing. Brands today are built on social, but social media marketing has never been more cut-throat. In our new blog series, we talk what’s working (and not) across key social channels. In our new blog series, we talk what’s working (and not) across key social channels.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Ronn Torossian

JUNE 17, 2019

A customer logs in to her Facebook account and pulls up the business page for a boutique clothing store that she’s been seeing frequent advertisements for. Sometimes, she’s a bit creeped out by how well the social media algorithms seem to know her. When she clicks around Facebook, she sees ads for the clothing line. […].

Strategy 210

Strategy Marketing Facebook Advertising 210

Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. Frank Strong, Founder & President, Sword & Script Media.

Social Media 149

Social Media Marketing Media Facebook 149

5W PR

OCTOBER 10, 2023

In today’s digital age, social media has become an integral part of our daily lives. Why is social media so attractive to consumers? Social media platforms have captured the hearts and minds of billions of people worldwide. Social media provides a sense of connection and community.

Social Media 88

Social Media Consumer Media Crisis Management 88

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

Mindful Marketing

DECEMBER 18, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing We’ve all said things we later regretted. ” Severe backlash against the brand has included stinging social media posts and celebrity condemnations.

Advertising 87

Advertising Advertising Ethics Fashion 87

Prohibition

OCTOBER 2, 2023

Struggling to make your B2B marketing ‘sexy’? In our latest podcast episode, we have the pleasure of discussing this topic with seasoned growth marketing specialist, Tom Basgil. It’s one of the biggest struggles facing marketing directors today, with over 19% of marketers saying its their biggest hurdle.

B2B 77

B2B Trends Strategy Marketing 77

5W PR

JUNE 19, 2023

Marketing is a complex and ever-changing field. Meanwhile, seemingly simple strategies can unexpectedly lead to success. Marketing is characterized by its unpredictability, often requiring multiple attempts and iterations before finding the right approach.

Advertising 88

Advertising Advertising Consumer YouTube 88

Prohibition

FEBRUARY 20, 2023

When it comes to setting up your social media ads, making sure that you’ve got the right targeting is crucial to ensure they deliver results. Building your audience for your social media ads campaign Once completing your campaign settings, you will then be able to go in and create your audience.

Social Media 62

Social Media Advertising Advertising How To 62

Prohibition

SEPTEMBER 21, 2023

Here’s some insight into how you can be using the tool for your advertising. It has had plenty of time to learn now and Meta are pushing it to advertisers to use and improve the results of campaigns. Something to be aware of if you do advertise to the EU. Meta are also offering AI support, via its AI, Advantage+ tool.

Advertising 62

Advertising Advertising B2C Social Media 62

Prohibition

SEPTEMBER 21, 2023

Here’s some insight into how you can be using the tool for your advertising. It has had plenty of time to learn now and Meta are pushing it to advertisers to use and improve the results of campaigns. Something to be aware of if you do advertise to the EU. Meta are also offering AI support, via its AI, Advantage+ tool.

Advertising 62

Advertising Advertising B2C Social Media 62

Prohibition

MAY 17, 2023

We’re nearly halfway through 2023 and so far, we have seen many updates come and change the way we use social media – both organically and paid. How does Twitter Blue impact advertising? At the same time, Elon introduced Twitter Blue. However for the smaller, independent businesses it is likely to have some impact.

Advertising 62

Advertising Advertising Twitter B2C 62

Prohibition

FEBRUARY 13, 2024

Looking for the latest social media updates? Check out the changes that will impact your Q1 strategy below. For marketers, this means a new avenue to interact with audiences, gather feedback, and boost engagement directly in posts! This dispute implies a potential shift in content creation strategies for TikTok marketers.

Instagram 62

Instagram LinkedIn Social Media Media 62

Stern + Associates

FEBRUARY 4, 2022

In 2021, marketers in the U.S. are expected to spend more than $20 billion on social media advertising. But social media success can’t hinge on sponsored posts and paid ads alone. Four secrets to ensure our clients’ social media strategies work smarter—not harder—than their competitors’.

Social Media 62

Social Media Strategy Media Nonprofit 62

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Influencer Marketing Agency Breakdown of Video Content Evolution.

Video 98

Video Agency Strategy Marketing 98

Prohibition

MAY 28, 2021

A creative and highly targeted social media ad campaign gives you the possibility to inspire authentic conversations amongst consumers as well as increasing awareness of the brand to your target audience. Social media advertising continues to shape overall advertising strategies and for many, is at the heart of advertising plans.

Advertising 62

Advertising Advertising Social Media Pinterest 62