Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Lines between what constitutes PR and content marketing continue to blur. Real effort into digital and social. Giving voice.

Communications 128

Communications Crisis Internal International 128

MaccaPR

NOVEMBER 18, 2020

As president of the Maccabee agency for 24 years, I’ve been motivated by a different sort of advisor – Penn & Teller, David Blaine, David Copperfield and Harry Houdini (pictured right). To learn more about focusing your brand, check out an exquisite book, Take A Stand For Your Brand. magicians, illusionists, and conjurors.

Marketing 62

Marketing Agency Video Brand 62

PR 20/20

AUGUST 22, 2017

At times, working in a marketing department can feel like being on trial. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. Human Resources is uneasy about adopting an employee social media policy. The Real Reasons Inbound Marketing Is Scary.

Marketing 87

Marketing Resources Technology Internal 87

Waxing UnLyrical

NOVEMBER 21, 2011

We even built and launched a consumer app helping power users (the term “influencer” didn’t exist to describe online authorities at the time) measure their success and gain insights on their contribution, their peer network, etc. If users and advertisers see value in this model, that’s wonderful.

Measurement 83

Measurement Advertising Advertising Data 83

Sword and the Script

SEPTEMBER 3, 2019

PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. Most PR vendors try to serve as an email marketing tool, and they do a clunky job. The PR Week story is the only information about the product launch that seemed to be available – there was no announcement that I saw.

Analytics 71

Analytics Report Technology Pitching 71

David PR Group

JANUARY 4, 2016

One thing that I often hear from executives is that they want to improve their corporate communications, marketing and public relations, but they don’t know where to start. Don’t feel the need to be snarky about the “T” in “tactics.” Do you have a perfect handle on your marketing goals and need to flood the market with your message?

Strategy 40

Strategy Communications Real Estate Insurance 40

Katie Paine's Measurement Blog

NOVEMBER 17, 2022

Displayed on the laptop above are the presenters at the recent Summit on the Future of Communications Measurement. Find out more about them here. Including everything from how to communicate while the Russians invade your country to how to measure an entirely new way of branding, called “unbranding.” (Yes, Yes, really!)

Measurement 40

Measurement Airlines Case Study Data 40

Maxim Behar

OCTOBER 15, 2023

Just like marketing doesn’t have a translation I think only PR should be used. Host: Why is there actually such a connotation in society that PR is more about distorting the truth? When I did a big survey about 30 out of 100 of my colleagues around the world thought it was an evolution, not a revolution. PR is not a profession.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Consumption. But it can and continues to rise.

B2B 113

B2B Consumer Marketing Survey 113

Maxim Behar

MAY 31, 2021

So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. I was asking what is this?

Newspapers 52

Newspapers Social Media Ethics Travel 52

MaccaPR

NOVEMBER 30, 2017

It was the experiential marketing campaign that blew away all previous experiential campaigns. To start, the launch of 'Fearless Girl' by agency McCann New York for its financial client, State Street Global Advisors (SSGA), generated 4.6 More metrics, eh? In fact, 'Fearless Girl' became a tourist attraction!”.

Marketing 76

Marketing Consumer Measurement Viral 76

ImPRessions - Crenshaw Communications

MAY 31, 2018

With every business maneuver magnified, reputation now carries measurable, concrete value. In today’s era of globalized connectivity, the chief communications officer has evolved into a trusted advisor to the CEO, expected to offer counsel on corporate moves. It’s about telling, not selling.

Creativity 136

Creativity Reputation Advertising Advertising 136

NewsWhip

APRIL 14, 2021

P&I is built to look forwards and back, integrating a reputation risk group with analytics, and measurement and evaluation. I’m really excited about this conversation. But today, we want to talk about your current role. But it’s also about risk and prevention and protecting the brand as well.

Analytics 78

Analytics Data Crisis Reputation 78

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 98

Social Media Marketing Media Creativity 98