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Back to School Media Pitches

PR for Anyone

Here’s a short video I did on how to position yourself as the expert which might help if you aren’t quite sure how to position your expertise. So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. Transcript.

Pitching 130
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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. Globally, for years there has been a fairly rapid unification of the three elements of the business of public communications - PR, advertising and digital business.

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The Ultimate Guide on How to Distribute a Press Release

PR Fuel

Earned media coverage for your product or service (by sending out a press release) is often more effective than paying for advertisements. If you’re new to this world, we’ve compiled this guide on how to distribute a press release. Step 2: How to Distribute a Press Release. The problem is most people don’t know where to start.

How To 54
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Maxim Behar On "Focus" Radio: PR Experts Need To Know How To Use The Advantages Of AI, But Also Not Forget About The Risks.

Maxim Behar

The fact that it gives us quick information gathered in one place, the ability to create graphic designs, change photos, make advertisements. And due to the growth of social media in the last 10 years, everyone has access to the opportunity to be a public figure, but not everyone knows how to be one. 90% are undeniable advantages.

Radio 59
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What Lies Ahead for Public Relations in 2018?

PRSay

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. Knowing how to work with big data will also become more important for PR pros.

Publicity 167
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Campus Media 101: What You Need to Know to Reach Student Journalists and Their Audiences

Beyond PR

The college newspaper. Campus Newspapers: The Digital Revolution Is (Also) Here. Let’s consider the campus newspaper in more depth. Campus newspapers all across the country are still being tasked with curating and creating content for the campus community on the whole; now, the format is split between website and print editions.

Radio 69
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Everything You Need to Know About Earned Media

Critical Mention

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. Share Tweet Share.

Radio 104