Waxing UnLyrical

OCTOBER 17, 2011

While the campaign took off in a huge way, could you describe some of the crisis communication responses and resources that were in place had things not gone so smoothly? While the viral nature of social media influenced the success of the Break Up, it was the campaign’s cross-channel approach that ensured it.

Publicity 87

Publicity Banking YouTube Social Media 87

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Since the digital mediascape is constantly changing, communicators must be agile and always ready to engage in a digital-first or digital-centric environment. Major organizations can be shaken by a careless tweet or a viral customer complaint. Yet they are aware that the cost of a mistake, or a simple overreaction can be high.

Trends 199

Trends Corporate Employee Analysis 199

Melissa Agnes

FEBRUARY 24, 2015

To challenge delegates to embark upon the day before them with the goal of seeking opportunities to leverage the advantages that this digital landscape provides, rather than simply looking for ways to react or respond in a crisis. What makes something go viral? Over the last few years, a lot of change has occurred. Relatability.

Social Media 113

Social Media Viral Crisis Management How To 113

Cision

JULY 5, 2016

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

MaccaPR

NOVEMBER 30, 2017

Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign. Crisis communications pros know that no corporate misdeed goes unexposed in this social media climate. Maybe yes, but maybe no.

Marketing 76

Marketing Consumer Measurement Viral 76

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

MaccaPR

JANUARY 6, 2015

I don''t yet think so, especially with podcasting becoming a huge green field opportunity and the continued importance of advertising for brand visibility on Facebook. #8. Have we already moved past the " 7 Social Media Trends in 2014 Live from Social Media Marketing World " chronicled by Christina Milanowski?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Cision

APRIL 5, 2017

Rallies against Kellogg’s after it pulled its advertising from Breitbart. Automobile companies (and the military) are the largest advertisers on television. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. John Avlon: It’s delayed advertising but still an operational conversation.

Report 225

Report Media Advertising Advertising 225