Bianchi Biz Blog

FEBRUARY 22, 2024

PR can help you build your brand awareness and stay top-of-mind with all the right people. PR should be part of your strategy to help support your other activities, including social media marketing, advertising and trade shows and sales promotions. It costs too much money.

Automotive 65

Automotive Technology SEO Engineering 65

Konnect Agency

NOVEMBER 23, 2021

At Konnect Agency, we touch many brands across many categories, giving us broad insights into the tactics that seem to work favorably across many client types. Brands that sell products via major retailers like Amazon, Target, Nordstrom, etc., If that sounds like too much of an undertaking for your brand, fret not!

Trends 119

Trends Publicity Communications Marketing 119

Communications Conversations

APRIL 17, 2015

Yet, when I read most of these posts, I don’t see too many people talking about the realistic implications for brands. Livestreaming trade shows. But, with everyone urging brands to jump in, I see very few people (as usual) talking about the nuts-and-bolts of what this means on a corporate level. I’m excited.

Brand 60

Brand Branding Product Launch Video 60

Bianchi Biz Blog

DECEMBER 2, 2021

PR can help you build continuity in your overall brand awareness, positioning and relationship building with all the right people. Media coverage in the right media outlets is viewed to be up to 10 times more credible that advertising or sales promotion messages. Do the new automaker players that are moving into the market know you?

Automotive 68

Automotive Technology Engineering Trade Shows 68

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. If you’re a scrappy startup or an early stage tech company, you may not have the capital for massive advertising budgets. Plus, advertising is usually a one-way communication.

Advertising 178

Advertising Advertising B2B Reputation 178

Sword and the Script

NOVEMBER 22, 2016

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. Unlike traditional advertising, the audience gets a vote in paid social media. req.) – by Regalix found. It’s not an isolated result either.

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

DECEMBER 30, 2017

7) How B2B Marketing Can Get More out of Trade Shows. This makes it really important to get the most out of these events – and there is a lot you can do before, during and after the show to better leverage your existing investments in conferences and trade shows. The 7 Worst-Performing Blog Posts in 2017.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Sword and the Script

MAY 14, 2016

The face of a nearly brand new iPhone 6s looked like a spider web. A cloud technology vendor told me that trade shows were the number one source of leads for his company. Having safely finished the conversation, I moved to ease the phone back into my pocket…and missed.

Marketing 60

Marketing B2B Local Customer Service 60

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

APRIL 20, 2016

A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t. When a reporter writes about you, it’s an unbiased look at your brand, whereas advertising is heavily slanted in your direction. But a good pitch starts with finding the right reporters.

Report 120

Report Pitching Trade Shows Newspapers 120

Cision

MAY 27, 2015

Whether you’re looking to provide journalists with easily accessible information about your brand or attract potential advertisers, having a digital media kit is a smart idea. Your media kit should tell the story of your brand. If you’re aiming to attract advertisers, it might be your super-engaged audience.

Media 120

Media Trade Shows Print Advertising 120

Sword and the Script

MAY 22, 2018

Advertising was extremely expensive. As a marketer, I wrote articles for trade magazines and did a lot of direct mail. It’s still essential to be able to communicate your value proposition and brand differentiation very succinctly. 1) What has changed the most about marketing over the course of your career?

Marketing 62

Marketing B2B Print Technology 62

Konnect Agency

OCTOBER 18, 2019

Social media offers brands the opportunity to differentiate themselves from their competitors, drive brand awareness and stimulate consumer engagement. There are a variety of ways in which brands can drive growth, namely through content, engagement and investment. What fuels social media growth? Engagement. Investment.

Social Media 56

Social Media Marketing Media Trade Shows 56

Sword and the Script

JANUARY 9, 2018

Even the advertisers are aiming for a bigger investment in PR. There are a lot of other sites worth sharing to as well, but it’s up to you to figure out which sites work for your brand. How B2B Marketing Can Get More out of Trade Shows. Several studies suggest businesses plan to invest in public relations in 2018.

Media 102

Media B2B Groups Conference 102

Sword and the Script

FEBRUARY 24, 2015

As in the point above, I’d suspect the bulk of that, flows to agencies focused on social media advertising buys. Facebook for example, has little organic value and is probably best treated like a traditional advertising purchase. There is no indication of which business functions are taking responsibility for the overall brand.

Mobile 60

Mobile Study Marketing Survey 60

Konnect Agency

JANUARY 7, 2022

These influential people can increase visibility for your brand in varying degrees – you can utilize them to create content on social to reach their audience, host events, act as a brand spokesperson in media interviews, or use their name and likeness in marketing and advertising. Laurie Mintz , Ph.D.,

Agency 52

Agency Marketing Media Trade Shows 52

Konnect Agency

JANUARY 7, 2022

These influential people can increase visibility for your brand in varying degrees – you can utilize them to create content on social to reach their audience, host events, act as a brand spokesperson in media interviews, or use their name and likeness in marketing and advertising. Laurie Mintz , Ph.D.,

Agency 52

Agency Marketing Media Trade Shows 52

MaccaPR

DECEMBER 19, 2016

Insider Tip: If you have a large employee base interested in promoting your content, explore a social media service like GaggleAmp or PostBeyond that enables employees to share approved brand content with their personal social networks. We recommend that our clients advertise on at least one of their social channels to their target market.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ReimaginePR

SEPTEMBER 5, 2016

It’s a specific person who’s attracted to your brand message and the way that you articulate that message. Far too many brands make the mistake of speaking to their peers in their blogs, and not their customers. Who are you speaking to? Why are they listening to you? What do they want to gain from you? Click To Tweet.

Blogging 120

Blogging How To Infographics Writing 120

Sword and the Script

DECEMBER 15, 2020

Brand-to-brand collaboration. Likely see more brand-to-brand and brand-to-influencer collaborations. 2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time.

Marketing 174

Marketing Employee Content Marketing Training 174