Flack's Revenge

DECEMBER 5, 2017

When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. Include a link in an online news piece, though, or pay an influencer to promote your brand in their blog post and it gets a bit murkier.

Pitching 174

Pitching Journalism Video Advertising 174

NewsWhip

APRIL 14, 2020

Kivvit specializes in data-driven public affairs work, reputation management, and crisis communications. Kivvit has been crunching and reporting data that shows dramatic increases in readership, social media, advertising consumption, and advocacy. BL: Brand participation.

Data 148

Data Public Affairs Crisis Analytics 148

MaccaPR

JUNE 1, 2016

If you’ve ever read a Buzzfeed article, you know that brands are capitalizing on the opportunity to publish their own brand stories in the context of news distribution. New York Times article while scrolling through your newsfeed — only to realize halfway through that it was actually sponsored by a brand, like.

Brand 48

Brand Branding Storytelling Healthcare 48

Landis PR

DECEMBER 18, 2023

If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. If you land a brand mention in a news article, share it from the outlet to your brand’s social media with a sentence or two of bonus context. Think about how you can make the most of a PR win.

Conference 59

Conference Consumer Social Media Google 59

Buzzstream

JANUARY 22, 2024

Then, look for signs of authority and trust, like industry recognition or references from other reputable sites. However, some sites may be open to guest posts even if they don’t advertise. There is a right way and a wrong way to do it, however. All in all, give the site the “eye test”.

Analysis 91

Analysis SEO Guidelines Google 91

Newsfile

JANUARY 30, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Share of Voice : Compares your brand’s mentions against competitors.

Trends 105

Trends YouTube Video Social Media 105

Ethical Voices

NOVEMBER 21, 2022

Banks Cutting Customers with Bad Reputations . Healthcare, Russia and Ethics . WE Study finds brands must get more practical in addressing society’s problems. When is talking about ethics advertising? Are some topics off limits for CSR and CSJ? Are the Boston Red Sox Greenwashing? . Be aware of your biases : .

Ethics 73

Ethics Sports Employee Privacy 73

Landis PR

NOVEMBER 27, 2023

For the brands that have done it, it has paid off in spades because the Hispanic consumer is the most loyal in the world.” It might not be a brand that I would go for necessarily for other reasons, but if it’s done right, it gets me.” The company also recently launched a brand of women’s clothing that’s for all body types.

Industry 59

Industry Radio Community Consumer 59

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

It’s that time of year — when observers trained in PR and reputation weigh in on the brands and personalities who made news in good and bad ways during the year. In reputation terms, it added up to a $900 million black eye. Brand America. Healthcare workers. But 2020 is different from previous years.

Healthcare 379

Healthcare Reputation Mobile Conference 379

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. Wellness brands during the pandemic | Jump to text.

Healthcare 78

Healthcare Storytelling Communications Local 78

Cision

JANUARY 14, 2016

For instance, Facebook shows the best of your updates to no more than 20 percent of your fans or followers (in fact, 6 percent sounds like a more accurate figure), unless you “boost” your posts through paid advertising. Or, you may just be looking to create brand awareness. How much time can you allocate? Final Thoughts!

Marketing 120

Marketing Pinterest Mobile Social Media 120

Maxim Behar

MARCH 1, 2021

In general, the inclusion of random people in politics, in my opinion, damages the reputation of the National Assembly, the Bulgarian Parliament. Host: Recently we notice a new trend in marketing campaigns where branding positioning is only part of an overall strategy. We have had similar cases at gas stations and intersections.

Leadership 52

Leadership Agriculture System Social Media 52

Sword and the Script

AUGUST 2, 2016

During the work week, he’s an account manager with LTPR , a public relations firm based in Portland, Oregon specializing in the financial, healthcare and professional services industries, including crisis communications and litigation support. In PR, I focus on brand reputation and relationships with target audiences.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60